Raafat Riad Wolsely Student ID: Sunsilk Co-creations Shampoos & Conditioners Introduction: Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in
Premium Hairdressing Marketing Hair care
T ABLE OF C ONTENTS Ayur Herbals .............................................................................................................................. 3 SWOT ANALYSIS ................................................................................................................... 4 STP............................................................................................................................................. 4 Logo And Its Personality ..............................
Premium Brand Brand management Advertising
INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world’s No.1 anti-dandruff shampoo. A power brand from P&G‚ this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore‚ Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When
Premium Marketing mix Marketing Hair care
new ideas and most of Lush products are handmade and marked by the producer (Lush‚ 2014). Nowadays‚ Lush become very popular around the world developing steadily. However‚ Lush still has a couple of problems to improve after researching described by 4Ps. To be clearer‚ Lush will be compared with the some famous British cosmetics company The Body Shop (The Body Shop‚ 2014). Compared with The Body Shop‚ Lush does not have enough type of skincare products‚ especially for man (The Body Shop‚ 2014). Different
Premium Marketing L'Oréal The Body Shop
times packaging has become a very important part of product management. This paper aims to study the attitude of rural consumer towards sachet marketing of FMCG products by using convenience sampling. Mainly eight products washing powder‚ hair oil‚ shampoo‚ tooth paste‚ fairness cream and biscuits‚ talcum powder and mobile recharge cards are taken into account to study the behavior of consumers. It is evident from this study that rural consumers are price sensitive as they’re daily wage earners. So
Premium Marketing
Chapter VIII Measurement and Scaling: Fundamentals and Comparative Scaling Chapter Outline 1) Overview 2) Measurement and Scaling 3) Primary Scales of Measurement i. Nominal Scale ii. Ordinal Scale iii. Interval Scale iv. Ratio Scale 4) A comparison of Scaling Techniques Chapter Outline (cont.) 5) Comparative Scaling Techniques 6) Verbal Protocols 7) International Marketing Research 8) Ethics in Marketing Research MEASUREMENT AND SCALING Measurement: The assignment of numbers or other symbols
Premium Level of measurement Measurement Psychometrics
RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
Premium
Store Layout and Design Traditional Medical store Vs. Med-Plus Submitted To: Contents 1. Introduction In most developed countries‚ the drug stores are housed within bigger shops like Walgreens‚ CVS Pharmacy etc. where there’s separation of prescription medicines and Over-The-Counter (OTC) drugs. OTC drugs can be purchased without prescription whereas medicines like antibiotics require prescription and is issued only upon prescription. In India‚ both OTC and prescription medicines
Premium Pharmacy Pharmacist Pharmacology
A PROJECT REPORT ON “AYURVEDIC MARKETING” Project submitted to the University of Pune in partial fulfillment of the course Submitted By: Hammad Sorathia Bilal Sakhiyani Nandish Mehta Alay Patel Rahul Prasad B.B.A. Semester – III Under the guidance of: ___________________ _________________ Prof. Mooon Paithannkar Prof. Subhasis Pal Sinhgad College of Arts and Commerce Pune: 411001 Assessment Year 2008-09 SINHGAD COLLEGE OF ARTS & COMMERCE (Affiliated
Free Ayurveda
identify the group of 20 per cent that gives 80 per cent revenue of that product’s sale to the company. No surprise then that major marketing efforts of companies attempt to attract the most potential group. This project is an extensive study of the 4Ps analysis of the Garnier products. This detailed study helped us in understanding the Price‚ Place‚ Product and Promotion aspect of the Garnier products in the region of study i.e. Greater Noida and Noida. After having done this study we were able to
Premium Hairdressing Marketing Hair care