of the top shampoo brands in India penetration of shampoos in urban areas is almost 100%. As far as penetration of shampoo in the rural areas is concerned it has risen by almost 18% in the current scenario. the shampoo market in India is valued at Rs 4.5 bn with the penetration level at 13% only. The market is expected to increase due to lower duties and aggressive marketing by players Shampoo is also available in a sachet‚ which is affordable and makes upto 40% of the total shampoo sale. The
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Conics: Parabolas: Introduction (page 1 of 4) Sections: Introduction‚ Finding information from the equation‚ Finding the equation from information‚ Word problems & Calculators In algebra‚ dealing with parabolas usually means graphing quadratics or finding the max/min points (that is‚ the vertices) of parabolas for quadratic word problems. In the context of conics‚ however‚ there are some additional considerations. To form a parabola according to ancient Greek definitions‚ you would start
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following case and answer the questions: SYD COMPANY The market for women’s hair shampoos has become highly specialized and segmented. In recent years a large number of special purpose shampoos have appeared on the market‚ each promising to provide various hair care benefits to the potential user. The Syd Company is diversified manufacturer of consumer packaged goods. At this time the firm has no women’s shampoo in its product line. The company’s marketing research personnel met recently with
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with the great idea of launching Chik Shampoo in sachets at a low price of 50 paisa ‚ and then going on to introduce Meera‚Nyle‚Spinz‚Indica and Fairever ‚ one by one – all based on the understanding of consumer behaviour. Market Analysis: In 1983‚ when CavinKare decide to launch its first product – Chik shampoo – the shampoo market had over 20 players with the HUL being the market leader with its Clinic Plus brand that was positioned as a health shampoo. Multinational companies sold products
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candle. It marketed a new soap named Ivory that floats on water during 1880s. * Proctor & Gamble diversified its portfolio by introducing Crisco‚ a shortening made of vegetable oils rather than animal fats. Afterward they forayed into detergent‚ shampoo‚ toothpaste‚ toilet paper‚ disposable diapers etc. * They acquired many companies which help diversify their portfolio. In 1930 they acquired Thomas Hedley Co. in England which made them a global organization. Gradually they acquired Folgers Coffee
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The five-stage decision model in global marketing The decision whether to internationalize Mary Kay Ash founded Mary Kay Cosmetics in 1963 with her life savings of 5‚000 and the support of her 20-year-old son‚ Richard Rogers‚ who currently serves as execu tive chairman of Mary Kay‚ Inc. Mary Kay‚ Inc.‚ is one of the largest direct sellers of skin care and color cosmetics in the world. Now womens cosmetics industry is in a period of growing‚ because now women around the world for their skin care
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References: Badi R.V.‚ N.V. Badi (2004)‚ “Rural Marketing‚” New Delhi‚ Himalaya Publishing House‚ 1st Ed. • Debroy Bibek‚ Amir Khan Ullah (2004)‚ “Integrating the Rural Poor into • Gupta Rajendra (2006)‚ “ Factors affecting the buyer behavior of • Jain Amit‚ Raju M.Rathod (2005)‚ “Distribution and Retailing trends in • Joshi
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an area that is only one-half the size of the United States . South Asia is made up of three topographic regions. The Himalaya‚ Karakorum‚ and Hindu Kush mountain ranges and their southern slopes ‚the Indo-Gangetic plain‚ and the Deccan plateau. `The Himalaya‚ Karakorum‚ and Hindu Kush mountain ranges separate the South Asian subcontinent from the rest of Asia. The Himalayas‚ the highest mountains in the world‚ extend 1‚500 miles west from the Brahmaputra River to the Karakorum‚ a mountain range
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strategy of market segmentation is the Colgate-Palmolive Company Philippines‚ with their shampoo-product line specifically Palmolive Naturals and Gard Anti-Dandruff Shampoo. Market Segmentation was applied by the company because they found the need to develop new variety of products that would fill the gaps in the shampoo market due to the diverse demands of its consumers. Palmolive Naturals is the flagship-shampoo brand of the company which caters mostly to the female consumers’ hair needs. It offers
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Nepal-Japan Cooperation In Research on Glaciers and Climates of the Nepal Himalaya K. HIGUCHI College of International Studies‚ Chubu University‚ Kasugai‚ Aichi‚ 487 Japan Abstract The Glaciological Expedition in Nepal (GEN) has been continued by Japanese scientists since 1973 with the cooperation of His Majesty ’s Government of Nepal. The main objectives of GEN are to clarify such characteristics of glaciers in the Himalayas as the relations between distribution and variation of glaciers and climatic
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