Film industry in India: New horizons Media & Entertainment industry in India With more than 600 television channels‚ 100 million pay-TV households‚ 70‚000 newspapers and 1‚000 films produced annually‚ India’s vibrant media and entertainment (M&E) industry provides attractive growth opportunities for global corporations. Enticed by economic liberalization and high volumes of consumption‚ many of the world’s media giants have been present in the Indian market for more than two decades. However‚
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[pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization
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IMPACT OF SOCIAL CAUSE ADVERTISING ON CONSUMERS Submitted By: Priyadarshini Roy 09 MMS– Marketing Under the guidance of Prof. Snehal Chincholkar A Paper submitted in partial fulfilment of the requirement for Consumer Buying Behaviour Vivekanand Education Society’s Institute Of Management Studies and Research Gurdeep Singh‚ chief operating officer of Aircel: “We wanted to engage consumers at an emotional level. Not just have a transactional relationship.” AIRCEL‚ PARTNERING
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1 The Grail Quest in the Play At the Hawk’s Well by William Butler Yeats A search for that which gives meaning to life has always occupied human minds. The ancient scholars‚ philosophers‚ writers and intellectuals devoted many years of their lives to find the answer. They created various theories – religious and philosophical – to explain the system of the universe and find the source of all things. On example of William Butler Yeats’ play At the Hawk’s Well and Chretien’s romance Le Conte du Graal
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Slogans‚ 1886 - 2012 in America (usually including Canada)[1] 1886 - Drink Coca-Cola. 1904 - Delicious and refreshing. 1905 - Coca-Cola revives and sustains. 1906 - The great national temperance beverage. 1908 - Good til the last drop 1917 - Three million a day. 1922 - Thirst knows no season. 1923 - Enjoy life. 1924 - Refresh yourself. 1925 - Six million a day. 1926 - It had to be good to get where it is. 1927 - Pure as Sunlight 1927
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WOMEN‚ SEXUALITY AND INDIAN CINEMA By Shoma A. Chatterji WORD-COUNT: 1900 Recent films like Tauba Tauba‚ Murder‚ Julie and Jism have focussed on something not explored before in mainstream cinema - the sexuality of the Indian woman. Though this has given the director and producer ample scope for exploring the anatomy of the woman in a hundred different ways to lure the box office‚ the one positive spin-off of these films is that they have uncovered the sexual desires of the Indian woman
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Zagham Pasha and Shahid Shoukat Ali‚ History of Lyallpur Now Faisalabad‚ (Lahore: Fine Book Printers)‚ 1996‚ p.126. B Z University)‚ 2004‚ p.235 18 Punjab‚ (Karachi: Oxford University Press)‚ 1999‚ P.190. 20. Salmaan Abid‚ Pakistan ka Nia Siasi Nazam aur Mqami Hakoomtoon ka Kirdar‚ (Lahore: Jamhoori Publications)‚ 2002‚ p.56. 21. Andrew R Wilder‚ the Pakistani Voter: Electoral Politics and Voting Behavior in the Punjab‚ (Karachi: Oxford University Press)‚ 1999‚ p.190. 22. Samirenda N. Ray‚ Modern Comparative
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Foray Between the Shopping Aisles PATHFINDERS ANITHA KAVERI V.A C. SUBBU KARTHIK KRISHNAN POOJA NAIR SANKAR RAJAN SUMAN GHOSH SURENDRAN S Group 5 Foray Between the Shopping Aisles Table of Contents 1 INTRODUCTION ................................................................................................................................. 2 OBJECTIVES ...............................................................................................................................
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Green Banking Strategy: An Innovative Model for Sustainable Financial Inclusion in Emerging Markets Dr. Broto R. Bhardwaj‚ Dean‚ Research and Ms. Aarushi Malhotra‚ PH.D Scholar‚ Bharati Vidyapeeth University‚ Institute of Management and Research‚ New Delhi Abstract "Green Banking"‚ an effort by the banks to make the industries grow green and in the process restores the natural environment. This concept of "Green Banking" will be mutually beneficial to the banks‚ industries and the economy by enhancing
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In the wintry lanes of Bara Mohalla in Hisar‚ Haryana‚ a few of the older bystanders still remember the day Gita Devi and Govind Ram were blessed with the arrival of their first-born. Which Govind Ram‚ they first ask‚ before answering with a sly rhetorical question that tells you they know why you’re here: "Woh Jindal colony wale? (The one from Jindal colony?)" The boy was born on Janmashtami on August 16‚ 1968. His grandparents had decided to call him Krishna. Now‚ 45 years later‚ the world knows
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