Integrated Marketing communication plan for Britannia India [pic] For year ending‚ Dec.2012 Britannia Industries- Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia and Tiger brands of biscuit‚ which are popular throughout the country. Britannia has an estimated 38% market share. The company is growing at a steady rate‚ and is currently profitable. Between 1998 and 2010‚ the company’s sales grew at a compound annual rate of 16% against
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CASE STUDY: THE LIRIL GIRL [pic] The icon who had held her stead for an astonishing 30 years is the Liril girl. Shrinking attention spans and shifting trends notwithstanding‚ she continues to epitomize exuberant freshness. The ubiquitous waterfall has morphed into a glacier. The signature tune Laa la la la laa has been tweaked to Uff yu maa. Why‚ its not even the customary lime-green anymore. Variants like Icy Cool and Orange Fresh have brought in new hues. But the effervescence of the Liril girls
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Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment (Weightage: 5%) In April 2009 at the Goafest‚ one of India’s top DJs‚ set the dance floor ablaze by playing a remix of the Nirma jingle. Truth though is he would have been better off playing a remix of the Wheel jingle that was inspired by the 1960s‚ Shammi Kapoor hit song Dekho Dekho Dekho from An Evening in Paris. That commercial‚ set in motion a Wheel that would roll on over the decades to become
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The concept of globalisation was first introduced by Adam Smith‚ the father of modern economics in the year 1776 through the book titled‚ “Wealth of the Nations”‚ and since then the globalisation has been liked yo-yo. In the days of yore‚ British‚ Chinese‚ Indians and Mughals were involved in global business. The Chinese used to sell silk to the world and buy dynamites. The British used to come to India to buy condiments and in return India used to buy ammunition. So‚ the point is that - globalisation
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This page was exported from - Jahane Rumi Export date: Thu Nov 18 17:11:12 2010 / +0000 GMT Saadat Hasan Manto- Writer of Stark Realities (Courtesy Iftikhar Chaudri) Saadat Hassan Manto (May 11‚ 1912 ? January 18‚ 1955) was a Pakistani Urdu short story writer‚ most known for his Urdu short stories ‚ ’Bu’ (Odour)‚ ’Khol Do’ (Open It)‚ ’Thanda Gosht’ (Cold Meat)‚ and his magnum opus‚ Toba Tek Singh’. Unfortunately having spent life on both sides of the border he was portrayed as an Indian writer
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COMSATS Institute of Information Technology Sahiwal FINAL PROJECT MAKETING THEORY AND PRACTICE SUBMITTED TO : Miss Naima Khurshied SUBMITTED BY USMAN ATTA 82 FAHAD JAVED 06 FURQAN 84 MUZAMIL 80 ANUM LATIF 66 SUNDAS 04 ANILA JAVED 16 Acknowledgements 3 Psychographic segmentation 12 Behavioral segmentation 12 Market needs 12 Market trends: 13 Market growth
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three leaders could not figure and run as smoothly as expected as they were not able to convince Tuanku Nan Tua‚ a religious leader who used to be friend in trading before leaving for the Holy Land‚ on religious patterns that he would develop. Haji Miskin also had been involved in Tuanku Nan Tua’s moderate local revivalist movement before leaving for Mecca. So he went to Enam Kota‚ and stay in the Pandai Sikat. In Pandai Sikat‚ Haji Miskin became the client of one of the penghulu of Pandai Sikat
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0. BUSINESS AND ECONOMIC LITERATURE REVIEW ON THE INDUSTRIES 1. Padini Concept Store Padini Concept Store is a company that involved with the clothes‚ accessories‚ shoes and garment selling. Padini Concept store have many multi type of brand such as Vincci‚ Padini(PDI)‚ Padini Authentics‚ Miki‚ Seed and P&Co. The concept of this store is where all the brand name will be in the same shop of Padini concept store with having their own section with their own brand name.
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Aamir Khan (Urdu: عامر خان‚ pronounced [ˈaːmɪr ˈxaːn]; born Aamir Hussain Khan on March 14‚ 1965) is an Indian film actor‚ director and producer. Khan worked in a number of commercially successful films and has established himself as one of the leading actors of Hindi cinema‚ delivering a number of acclaimed performances.[1][2] He is also the founder-owner of Aamir Khan Productions. Appearing as a child actor in his uncle Nasir Hussain’s film Yaadon Ki Baaraat (1973)‚ Khan began his professional
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NESTLE PAKISTAN (nestle pure life) BUSINESS PLAN NESTLE PAKISTAN 1. EXECUTIVE SUMMARY: Name and Address: Nestlé Pakistan Limited 308 – Upper Mall‚ Lahore - 54000‚ Pakistan PABX: (042) 111 637 853 Fax: (042) 35789303-4 Email: info@pk.nestle.com Corporate Office Annex: 304‚ 309 – Upper Mall‚ Lahore‚ Pakistan. Board of Directors: Mr. Syed Yawar Ali Chairman (308-Upper Mall‚ Lahore‚ Pakistan) Mr. Ian J. Donald Managing Director (308-Upper Mall‚ Lahore
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