The Campus Ambassador Program is aimed to bridging the gap between the student career aspiration and the company’s expectations of outsiders.The strengths of these programs are to attract talents and meanwhile also create a lot of talents. In short term‚ the company makes use of this program to promote and reinforce the image of a good employer. Prior to the introduction of the program‚ people had had blurred understanding on the job nature of this big outsourcing company. They percieved that
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THE AFRICAN AMBASSADORS’ SPOUSES ASSOCIATION’S GALA‚ HONORING HIM FOR HIS WORLDWIDE PHILANTHROPIC WORK‚ PARTICULARLY IN AFRICA APRIL 1‚ 2004 “To His Excellency Olhaye Oudine Roble and Mrs. Roble‚ Dean of the African Diplomatic Corps‚ thank you for your attendance and support. I would like to thank Mrs. Zhor Jazairy‚ wife of His Excellency Idriss Jaziary‚ of Algeria‚ President of the African Ambassadors’ Spouses Association‚ and Mrs. Haoua Diatta‚ Chairperson of the African Ambassadors’ Spouses
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1990s when India was closed to the world and imports. In 1949‚ parts were being made in India‚ starting with simpler components and gradually building up to more complex pieces. Two companies made parts: Premier and Hindustan Motors of Calcutta. The early years of Premier and Hindustan were marked by very low sales‚ due to the size of the market; only about 20‚000 vehicles per year were made in India‚ in 65 different models. To prevent foreign companies from dominating by mass-producing parts to be
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THE PRESS RELEASE MUMBAI: The country’s largest consumer products company Hindustan Unilever is testing waters in the coffee shop market even as US giants Starbucks and Dunkin’ Donuts finalise plans to tap into increasing out-of-home consumption of coffee in the country. Hindustan Unilever has quietly opened a ’Bru World Cafe’ outlet on a pilot basis at Juhu‚ an upmarket western suburb of Mumbai. "Bru World Cafe will be bringing various coffee experiences across the globe to the Indian palette
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Product Life Cycle Stages As consumers‚ we buy millions of products every year. And just like us‚ these products have a life cycle. Older‚ long-established products eventually become less popular‚ while in contrast‚ the demand for new‚ more modern goods usually increases quite rapidly after they are launched. Because most companies understand the different product life cycle stages‚ and that the products they sell all have a limited lifespan‚ the majority of them will invest heavily in new product
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a recent case of marketing myopia TUESDAY‚ AUGUST 31‚ 2010 Brand Update : Can Ambassador be saved ? Recently the good old Ambassador was in the news that the brand owners - Hindustan Motors is planning to relaunch /rejuvenate this heritage brand. Both the brand and company is in deep crisis with HM posting losses of Rs 43 crore last year and its networth declining by about 50%. The company plans to relaunch the Amby in a new look and is planning to entrust a design house with the task. The
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22. Project NPV Hindustan Motors has been producing its Ambassador car in India since 1948. As the company’s website explains‚ the Ambassador’s “dependability‚ spaciousness‚ and comfort factor have made it the most preferred car for generations of Indians.” Hindustan is now considering producing the car in China. This will involve an initial investment of RMB 4 billion.14 The plant will start production after one year. It is expected to last for five years and have a salvage value at the end of
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Brand extensions: Selective extensions as it don’t want to confuse consumers with too many irrelevant brand extension & subbrands. The Essenza range is the only exception. e) Brand ambassadors: ITC uses brand ambassadors strategically. While for the Fiama and Vivel ranges it has roped in brand ambassadors‚ for the Superia & Essenza ranges the key target group is the real king. f) Packing: Since packaging plays a key role in product differentiation‚ ITC uses it to the hilt. It has taken
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LUX SOAP HISTORY This Hindustan Unilever product has focused on wide promotions most of which has been short lived. Apart from tagging itself as a beauty brand made for the stars‚ it has even designed short term promotions for sales. One of the famous ones being: This was one of the popular promotions which offered gold coins in few selected soaps. – This offer gave a chance to few lucky winners who got a chance to live a day like Aishwarya Rai with gift offers worth Rs.50‚000 from Shopper’s
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Major Players in Automobile Industry Automobile industry is booming in this century. India is one of the key players in the international automobile market. One of the fastest growing sectors in India is the automobile industry. High demand for cars‚ two wheelers and other vehicles has driven the growth of the automobile sector. The list below gives the name of the best automobile companies in India. Bajaj Auto Ltd : It is market leader among the automobile companies in India. The Bajaj Group’s
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