reached another plane. In the years that followed‚ Brooke Bond Taj Mahal entered Indian hearts as one of the country’s most loved indigenous brands. The most remembered phase in the brand’s history came in the 1980s - with the signing on as brand ambassador of a young man with tousled hair‚ seraphic smile and exceptional skill honed by hours of practice. Zakir Hussain‚ the rising star of Indian Classical Music‚ he personified the brand’s values. And just as he foreswore all appreciation by saying ’Arre
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Intro: According to a Japanese poll in the year 2000‚ "the Japanese believe that their best invention of the twentieth century was instant noodles."[6] As of 2010‚ approximately 95 billion servings of instant noodles are eaten worldwide every year. China consumes 42 billion packages of instant noodles per year – 44% of world consumption – Indonesia‚ 14 billion; Japan‚ 5.3 billion‚ Vietnam 4.8 billion‚ USA 4 billion. Per capita‚ South Koreans consume the greatest amount of instant noodles‚ 69 per
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CASE STUDIES PIZZA HUT INDIA Overview Launch of a New Pizza Crust - Freshizza Create awareness for the introduction of the new pizza crust ‘Freshizza’‚ highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza. Situation Analysis Each Pizza Hut restaurant prepares fresh dough several times a day on premise‚ unlike competing brands whose stores receive crusts from a few central commissaries making the dough older by 1- 2 days. This fact had not been leveraged by Pizza
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as penetration of shampoo in the rural areas is concerned it has risen by almost 18% in the current scenario. The top shampoo brands in India include Sunsilk‚ Clinic Plus‚ Dove and Pantene. The company that leads the shampoo market in India is Hindustan Unilever Limited. The top three most sought after brands Sunsilk‚ Dove and Clinic are produced by HUL. The company holds a 44% market share in the Indian shampoo industry. It is said that HUL earns almost 8% of its revenue from the sale of these
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the creation of the product Soup. In India Knorr was marketed by International Best Foods Ltd which was a subsidiary of BestFoods Inc. who owned Knorr brands worldwide. In 2000‚ Unilever acquired Knorr from BestFoods Inc. Knorr was launched under Hindustan Lever Limited and the category for soups was launched by Knorr in India. Early campaign Brand’s logo was not sophisticated but creative. Colours represents mostly the colour of vegetables and the font is very soothing and written with smooth
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REPORT CATEGORY- SOAP COMPANY- HINDUSTAN UNILEVER LIMITED BRAND- DOVE SUBMITTED TO: Dr. H. GAYATHRI SUBMITTED BY: (SECTION – A‚ Group-6) TABLE OF CONTENTS 1. INDUSTRY 3 1.1. INDUSTRY OVERVIEW: 3 1.2. MARKET PLAYERS UNDER FMCG IN INDIA: 2 1.3. MARKET SIZE: 3 1.4. FMCG GROWTH LADDER AND FUTURE OUTLOOK: 3 2. SOAP INDUSTRY IN INDIA 3 3. HINDUSTAN UNILEVER LIMITED 4 3.1 HISTORY AND INTRODUCTION: 4 4. DOVE 6 4.1 OVERVIEW
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Nescafe’s early-bird advantage Nestle’s marquee brand has maintained its leadership in the instant coffee market even in its 50th year in India The campaign in 2007... SOUNAK MITRA New Delhi‚ 6 January “T he coffee with life in it. Made in just 5 seconds”. That’s how Nescafe announced its entry into India‚ in 1963. Before the ad campaign hit bill-boards across the country‚ Indian coffee lovers were stuck with the idea that coffee is something that takes minute attention to prepare
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Udyog Limited (MUL) was established in February 1981‚ though the actual production commenced in 1983 with the Maruti 800‚ based on the Suzuki Alto kei car which at the time was the only modern car available in India‚ its’ only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004‚ Maruti has produced over 5 Million vehicles. On 17 September 2007‚ Maruti Udyog was renamed Maruti Suzuki India Limited. Product Mix: Maruti Suzuki offers
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Research Report on Lakme (A Product of Hindustan Unilever Ltd) [pic] Submitted by: mayur wali CONTENTS EXECUTIVE SUMMARY 1. INTRODUCTION 2. CRITICAL REVIEW OF LITERATURE 3. RESEARCH METHODOLOGY 3.1 OBJECTIVE OF THE STUDY 3.2 HYPOTHESIS 3.3 RESEARCH DESIGN 4. SAMPLE DESIGN 4. INDUSTRY PROFILE 5. DATA‚FINDING & ANALYSIS 6. RECOMMENDATION & CONCLUSION 7. BILIOGRAPHY 8. REFRENCES Executive
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Sarvepalli Radhakrishnan Dr. Sarvepalli Radhakrishnan was born on 5 September‚ 1888 in Tirutani‚ a well-known religious center in the Madras State. He was the second son of Veera Samayya‚ a tehsildar in a zamindari. It was a middle-class‚ respectable Hindu Brahmin family. As usual in those days‚ Radhakrishnan was married in 1906‚ at the tender age of 18 and while still a student‚ to Sivakamamma‚ and spent a happy conjugal life with her for half a century before she died in 1956. He graduated
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