000-crore snackbrand of PepsiCo India‚ the old-timers often talk of luck. One of the members of the founding team‚ Geetu Verma says‚ "The birth of Kurkure was part necessity‚ part serendipity." Currently the Executive Director (food and refreshments) at Hindustan Unilever‚ Verma had strategised the brands launch in 1999. The need was to carve out a space as a competitor to namkeen and capture the market faster than potato chips. Initially the team’s challenge was to differentiate the product in a market where
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Development of media History of Indian News papers The Statesman The Statesman is one of India’s oldest English newspapers. It is a leading English newspaper in West Bengal. It was founded in Kolkata in 1875 and is directly inclined from The Friend of India (founded 1818). The Englishman (founded 1821) was merged with The Statesman in 1934. The Delhi edition of The Statesman began publication in 1931. The Statesman is a founding member of Asia News Network The Statesman has distinguished
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The Future of the Suncare Market in Germany Published on 19TH MAR. 2014 The Future of the Suncare Market in Germany to 2017: Market Size‚ Distribution and Brand Share‚ Key Events and Competitive Landscape" is the result of Canadeans extensive market and company research. This report presents detailed analysis on the Suncare consumption trends in Germany‚ historic and forecast Suncare consumption volumes and values at market and category level. It also provides indispensable data on brand share
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mounting unethical advertisement campaign by two Indian package mass consumption companies - Hindustan Lever Ltd and CavinKare Ltd. The development of revolutionary skin lightening technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter on application of unethical promotional strategy to generate large volume of sale and maintain market leadership position in India skin care industry. Hindustan Lever Ltd (HLL) holds 90% market share of the skin care industry but when
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“Our history is a story of growth powered by ideas and values. Products‚ brands and profits followed in their wake. And while we will change to meet the challenges of our times‚ our values will not.” Harish Manwani (Chairman) Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company (FMCG) with a heritage of over 75 years in India and touches the lives of two out of three Indians. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents
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CONTENTS * INTRODUCTION * IQBAL AND THE ISLAMIC STATE * IQBAL ’S CONCEPT OF NATIONALISM * IQBAL AND POLITICS 1. MEMBER OF LEGISLATIVE ASSEMBLY 2. ALLAHABAD SESSION 3. ROUND TABLE CONFERNCES * IQBAL‚ THE VISIONARY‚ JINNAH‚ THE TECHNICIAN AND PAKISTAN THE REALITY * CONCLUSION * BIBLIOGRAPHY INTRODUCTION: One of the greatest political figure of modern Asia has remarked about Iqbal: “Although a great poet and philosopher‚ He was no less a practical politician
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MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw material Cheaper labor cost Strategic sourcing hub THE TOP 10 COMPANIES IN FMCG SECTOR* 1. Hindustan Unilever Ltd. 2. ITC (Indian Tobacco Company) 3. Nestlé India 4. GCMMF (AMUL) 5. Dabur India 6. Asian Paints (India) 7.Cadbury India 8. Britannia Industries 9. Procter & Gamble Hygiene and Health Care 10. Marico Industries * Ratings as per Business
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Suncare Market in the United States Published on 19TH MAR. 2014 The Future of the Suncare Market in the United States to 2017: Market Size‚ Distribution and Brand Share‚ Key Events and Competitive Landscape" is the result of Canadeans extensive market and company research. This report presents detailed analysis on the Suncare consumption trends in the United States‚ historic and forecast Suncare consumption volumes and values at market and category level. It also provides indispensable data
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CONSUMER BUYING BEHAVIOUR OF LAKME | SUBMITTED BY: AKANKSHA ARORA- 10BSPHH010050 DEBOPRIYA SAHA- 10BSPHH010213 DIPIKA AGARWAL- 10BSPHH010233 RISHIKA SHARMA- 10BSPHH010634 VRINDA BAJLA- 10BSPHH010888 TABLE OF CONTENTS Overview of Industry and company profile Marketing Mix SWOT Analysis Brand Equity of Lakme Perception and Attitude of consumers Promotional strategies of Lakme How Lakme influences Consumer Behaviour
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FORMAT FOR PREPARATION OF SUMMER INTERNSHIP REPORT-RGUKT OBJECTIVE A summer internship report is a documentation of a student’s work—a record of the original work done by the student in the summer internship of 8 week duration. The objective of this document is to provide a set of guidelines that help a student to prepare the report to satisfy the requirements of internship report. The guidelines are general. Student may follow these else any better/ innovative way of presenting the work
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