encouragement and love. Rohit S. Malu. [2] Contents SR. NO. PARTICULARS PAGE NO. 1. 2. 3. 4. 5. 6. 7. EXECUTIVE SUMMARY OBJECTIVE AND SCOPE COMPANY PROFILE THEREOTICAL BACKGROUND RESEARCH METHODOLOGY DATA ANALYSIS BAJAJ HINDUSTAN LTD. PROFILE 1 4 5 10 15 19 23 8. 9. 10. 11. DATA INTERPRETATION FINDINGS LIMITATIONS CONCLUSION 27 38 39 40 12. 13. RECOMMENDATION BIBLIOGRAPHY 41 42 [3] EXECUTIVE SUMMARY: The strategy of selecting stocks that trade
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early 1930’s Hindustan Vansapati Manufacturing Company established a factory at Sewri‚ in what is today’s Greater Mumbai. In 1937‚ the Dalda brand was established to sell Vansapati. The Dalda name has Dutch roots. It was imported by a Dutch company‚ Dada & Co. In the early 1930’s when Hindustan Vansapati Manufacturing Co (today’s Hindustan Lever Limited) wanted to start manufacturing Vansapati locally‚ Dada & Co‚ insisted that the branded product should reflect their name. Hindustan Lever‚ in a bid
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on “Distribution Channels” SUBMITTED BY: Nishant Kumar Gupta & Gaurav Kumar AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY – UTTAR PRADESH PLAN OF ACTION 1. Introduction - Hindustan Unilever Limited Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in late Jun2007 as HUL)‚ is India’s largest Fast Moving Consumer Goods company‚ touching the lives of two out of three Indians with over 20 distinct categories
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|L’Oréal: An Image Makeover In India | | | |A Case-Study | | | Table of Content 1. Introduction: A
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Introduction To Industry FMCG Industry in India India’s consumer market is riding the crest of the country’s economic boom. India’s fast moving consumer goods (FMCG) sector is the fourth largest sector in the economy of India with a total market size in excess of US$ 13.1 billion. If we go by statistics‚ roughly around 73% of the Indian population lives in the rural areas- that’s a very large market. Many giant players‚ both foreign as well as domestic‚ are competing in the market with a view to
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to be good. The phrase “Axe Effect” is quite popular among men across different age groups and thus consumers already know the intangible value associated with the product. * Axe enjoys a huge distribution network of Hindustan Unilever. The distribution network of Hindustan Unilever happens to be one of the strongest in the FMCG sector. It covers nearly 1 million retail outlets in India directly and its products are available in over 6.3 million outlets in the country. * Axe is particularly
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Project Shakti The Internet Marketing of Project Shakti HUL is India’s largest fast moving consumer good company and is a 51.55 percent owned subsidiary of the Anglo-Dutch Unilever‚ a Fortune 500 transnational. HUL employs 36‚000 people and claims to touch the lives of two out of three Indians. The old Shakti Web site gives the following objective: "to create income-generating capabilities for underprivileged rural women‚ by providing a sustainable microenterprise opportunity‚ and to improve rural living
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SUMMER INTERNSHIP PROJECT ON Comparative Readership Survey on Retail Subscription CONTENTS TABLE CHAPTER | PARTICULARS | PAGE NO. | CHAPTER 01 | 1. EXECUTIVE SUMMARY | 07 | CHAPTER 02 | 2. INTRODUCTION TO THE INDUSTRY | 08-12 | | 2.1.1 INTRODUCTION TO THE COMPANY | 13-18 | | 2.1.2INTRODUCTION TO THE PROJECT | 19-27 | | 2.2 OBJECTIVES | 28 | | 2.2 METHODOLOGY | 29 | | 2.3 SAMPLING DESIGN AND SAMPLE SIZE | 30-31 | | 2.4 LIMITATIONS OF THE REPORT | 32 | CHAPTER 03 | 3.1 ANALYSIS
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was established keeping all these in mind with a vision "Meeting everyday needs of people everywhere" was Hindustan Lever Limited or HLL as we all know. A few fast facts about the company: India’s largest fast moving consumer goods company 30 power brands Leadership in home and personal care‚ foods and beverages. About 40000 employees. 1931- Unilever registers company in India - Hindustan Vanaspati Manufacturing Company 1956 - HVM‚ LBIL‚ UTL merge to form HLL 1996 - HLL and BBLIL merge 1998
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com/2011-12-23/news/30551234_1_term-deposits-savings-rate-interest-rates. [Accessed 08 November 2012]. Yes Bank to raise $400 mn via equity and debt - Hindustan Times . 2012. Available at: http://www.hindustantimes.com/News-Feed/BusinessBankingInsurance/Yes-Bank-to-raise-400-mn-via-equity-and-debt/Article1-421428.aspx. [Accessed 08 November 2012]. Kotak ’s new challenges - Hindustan Times . 2012. Available at: http://www.hindustantimes.com/business-news/CorporateNews/Kotak-s-new-challenges/Article1-655790.aspx. [Accessed
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