The Coca-Cola Way In 1999‚ following the merger of Coca-Cola’s four bottling operations (Hindustan Coca-Cola Bottling North West‚ Hindustan Bottling Coca-Cola Bottling South West‚ Bharat Coca-Cola North East‚ and Bharat Coca-Cola South East)‚ human resources issues gained significance at the company. Two new companies‚ Coca-Cola India‚ the corporate and marketing office‚ and Coca-Cola Beverages were the result of the merger. The merger brought with it over 10‚000 employees to Coca-Cola‚ doubling
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The Neutrality Acts of the 1930’s: Was the U.S. Truly a Neutral State? The four Neutrality Acts of the late 1930s represented an effort to keep the United States out of "foreign" wars‚ an effort resulting in part from widespread questioning of the reasons for and results of America’s participation in World War I‚ and were encouraged due to the increase of isolationism and non-interventionist views of the country. And while the United States wished to be viewed as a neutral state‚ policies of the
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HISTORY Omega was founded in 1848 at La Chaux- de-fonds ‚ Switzerland by Mr. Louis Brandt at the age of 23 In 1880 his 2 sons Louis-Paul & Cesar moved the company to Bienne Since 1894 company adopted the sole name for all its watches i.e. “OMEGA”. OMEGA is the last letter of Greek alphabet it means ‘Perfection & success in the attainment of task’. Omega has a merger with Tissot in 1930 & a new perent company SSIH (societe suisse indrustrie horlogere)
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INTRODUCTION In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. But often‚ rural marketing is confused with agricultural marketing – the latter
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Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology .....................................................................
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T.Young Mrs. Schulte Composition 2 3 April 2014 Benghazi; An Attack on America In Benghazi‚ Libya‚ September 11‚ 2012‚ the United States consulate was attacked by terrorists affiliated with Al-Qaeda. Four brave Americans: Ambassador Chris Stevens‚ Sean Smith‚ Tyrone Woods‚ and Glenn Doherty‚ were killed. The entire story of the incident has been very unclear; it seems the Obama Administration desires to cover it up. The American people‚ especially the families of the fallen‚ deserve to know
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Marketing Strategies of Indian Automobile Companies: A Case Study of Maruti Suzuki India Limited Dr.M.A.Lokhande1‚ Vishal Sunil Rana2 1 Prof & Head‚ Dept of Commerce‚ Dr.Babasaheb Ambedkar Marathwada University‚ Aurangabad‚ (M.S) Asst Prof & Head‚ Dept of Business Administration‚ S.S.B.T’s College of Engg & Tech.‚ Jalgaon (M.S) Emails: 1murlidhar_lokhande@yahoo.com‚ 2vishal.rana1980@yahoo.com 2 1 Corresponding Author Abstract— In today’s competitive era the word ‘Strategy’ is very
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show that it is not outdated nor invented recently and to show how and when it should be used. Oxford English Dictionary says: ‘Diplomacy is a management of international relations; the method by which these relations are adjusted and managed by ambassadors and envoys; the business or art of diplomatist.’ (Harold Nicolson‚ Diplomacy) If we take a look at human history‚ we will be able to see that diplomacy was actually older than it and that it started with angels as first diplomats between heaven
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industry is based around three clusters in the south‚ west and north. The southern cluster consisting of Chennai is the biggest with 35% of the revenue share. Chennai‚ with the India operations of Ford‚ Hyundai‚ Renault‚ Mitsubishi‚ Nissan‚ BMW‚ Hindustan Motors‚ Daimler‚ Caparo and PSA Peugeot Citroën is about to begin their operations by 2014. Chennai accounts for 60% of the country’s automotive exports. The western hub near Mumbai and Pune contributes to 33% of the market. The Chakan corridor
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of more than 1 of the following:- Brand Ambassador Concept Linkage Conveying the USP Music/Voice/Sound effects Humor and Wits Emotions and Relations Inspiration and Attitude Rivalry Campaign Special Cases Liquor & Cigarette Commercials Execution Research Paper How to Improve Brand Recognition in Television Commercials 1) Brand Ambassador:- One of the major ingredients for a TVC is a brand ambassador or a mascot. The brand ambassador should be such a person who should be able
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