Lappeenranta University of Technology School of Business AC40A0101 Cross-Cultural Marketing Strategies Responsible Teacher Hanna Salojärvi Effects of Culture to Marketing in Italy 29 November 2010 TABEL OF CONTENTS 1. Introduction 2 2. Cultural Characteristics 4 3. Hofstede’s dimensions 8 4. Implications for marketing 10 5. Conclusions 12 References 14 Introduction The developing globalization process and companies orientation toward world markets lead to great
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proper spelling and grammar. Most of their words are in abbreviations of some social media sites‚ which they develop. This tends to reduce student’s ability to effectively write without relying on the computer’s auto correct. Social Media has effects among students in Nigeria through the above problems. Students communicate with their friends‚ family and strangers on this social media. There are many social networks available for students to communicate all over the world with people. Facebook
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intelligent human beings‚ we learned long ago‚ that assigning blame in the face of a crisis is not a luxury any of us can afford. Right now our nation is facing a crisis‚ and even though some of us have it better than others‚ when there are those in our culture who are desperate and cannot meet their needs this becomes a problem for everyone. I am not calling for compassionate socialism. I am simply calling for a return to the traditional American values that our forefathers fought and died for. Philosophical
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“Of all the environmental influences on consumption decisions‚ culture is the one that is most encompassing‚ yet taken most for granted.” (p. 240 The Canadian Perspective‚ Consumer Behaviour‚ Second Edition)” The word culture is derived from the Latin word‚ cultura. Giving an exact definition of culture is not easy; in 1952‚ some researchers reviewed 164 definitions of culture. According to Hatch (1985)‚ culture is ‘The way of life of a people. It consists of conventional patterns of thought and
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The effects of globalization on local culture In the past people said it is impossible to know about things that happen in any part of the same area. They think if it happens it will be magic. Nowadays the magic has become true. It is so easy to know about any event that happens in any part of the world at the same time! This is globalization‚ and it makes the big world like a small village without national borders but with the same language and laws‚ to make communication between people easier
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the influence of culture on romantic relationships. Within the world there is no relationship that is the same‚ there are many different experiences and these experiences are vastly different for each culture. The western culture (Europe or USA) is very different when compared with the non-western cultures (India or China). The main different between Relationships in Western and non-Western cultures is the in the degree to which they are voluntary or non-voluntary. Western cultures place importance
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Pop culture is commonly defined as: modern popular culture transmitted via mass media and aimed particularly at younger people. Generations and decades all have different pop cultures‚ some more influencing than others but something very unique about my generation is that pop culture seems to have taken over it. Social media is how a person in the most recent generation expresses their identity as a whole‚ to others‚ and in some ways to themselves. Pop culture can touch on issues such as race‚ ethnicity
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Some say globalization is creating an intelligent community while others say they are losing their identity. What culture and social effects has the Czech nation experienced as a result of globalization? Globalization isn’t a factor of new age. Big boom of that started at the end of WWII. This let say economic interconnection among states or countries has main effect like prevention from new world war. Globalization has huge impact or influence on all countries around whole world. I know numerous
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Introduction Culture is an important part of International Business. Culture is defining the collection of values‚ beliefs‚ behaviours‚ customs and attitudes of the member in the society. Culture is the behaviour that people act in the community. The characteristic of culture is also reflects learned behaviour that is transmitted from one member to another in society. There are also basic elements cultures such as social structure‚ language and religious. So the foreigner who wants to operate
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as individuals. On top of that‚ we carry things along with us that stay‚ experience‚ wisdom and knowledge. In the many pieces that we have read‚ culture reveals how the author was brought up and how it affected them and limitations to that. Starting off with Amy Tan’s Mother Tongue‚ culture has its limiting effect in different aspects. She claims culture plays a key role in the development of one’s language skills‚ particularly one’s family background. She introduces the many Englishes (dialect)
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