Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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chocolate popular in America and other parts of the world. Many people today know and purchase the infamous chocolate products that have been produced by the Hershey Factory‚ but some know about how the business became to be so successful. Milton S. Hershey was born in a small Pennsylvania town named Derry Township on September 13‚ 18571. He was the only child of Fannie and Henry Hershey. His mother was a Mennonite2 and moved often‚ which disrupted his education and could only finish 4th grade3
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BSN-3B1 Critical Thinking Exercise Nursing Management of the Client with Total Hip Replacement Situation: A 72-year-old male client is being discharged home from the hospital following hip replacement surgery. In addition to the prevention of other complications‚ the staff has made every effort to prevent deep vein thrombosis and pulmonary embolism: the two most common causes of postoperative mortality in older clients. Prior to discharge‚ the nurse gives the client a list of instructions for
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Real Madrid (RM) has been worldwide-known as one of the best soccer club in the world. From its beginnings in 1902‚ this Spanish soccer club has set the standards of a championship soccer organization and in 1905 had his first international game. A major turning point in the club’s history came with Bernabeu‚ Real Madrid CF appointed president (1943).He created the strongest brand in soccer synonym of prestige and champions‚ wining 6 European Cups. He coined “best in Europe” by international press
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F523 - SPRING 2013 BOEING CASE 1. What is the appropriate required rate of return against which to evaluate the prospective IRR ’s from the B ANSWER:The appropriate rate of return against which to evaluate the IRR is the risk-free rate‚ plus the market risk 1a. Please use the capital asset pricing model to estimate the cost of equity. At the date of the case‚ the 74 over T-bonds. Which beta‚ risk-free rate‚ and risk premium did you use? Why? Financing Components Debt Equity Market Values Weight
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Hip Dysplasia is a hip socket that does not completely cover the ball area of the upper thighbone. The main cause of this condition happens when the soft cartilage that slowly hardens into bone in the ball and socket must fit together‚ but if the ball is not connected firmly enough in the socket‚ the socket will completely form around the ball and it will become too shallow. Risk factors associated with this condition are: higher in babies born in the breech position‚ huge babies and babies that
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Jonathon Bidelspach AFA 2000 Unit IV Paper Hip-hop music is known as one of the most popularizing and popular genres in our modern society. Most of hip-hop music is considered vulgar‚ offensive‚ and meaningless‚ which can be easily displayed by hip-hop artists such as Soulja Boy and Lil’ Wayne. However‚ who gets lost in translation is the artist who conveys true meaning in their lyrics and sticks with the original roots of the music. For hip-hop’s short life‚ there has been dramatic change in
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major challenges facing Bo Andersson when he assumed the CEO role at GAZ Group Russia? When Bo Andersson assumed the CEO role at GAZ in 2009 the company was not in a good situation: GAZ in this period was carachterized mainly by cash flows problems‚ thousand of unsold vehicles and an high debt. In order to better describe the situation in late 2009 i am going to use the Porter’s Five Forces and SWOT
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perfection‚ only what is reasonable under the circumstances In the case of a professional such as a doctor‚ engineer or accountant‚ that standard is a reasonable doctor‚ engineer or accountant. SQUISH LA FISH v. THOMCO Issue Did the defendant fail to take reasonable care that the information it provided was correct Squish hired ProPack who brought in Thomco. ProPack and Squish relied on Thomcos advice which was not particularly good. The Thomco representative stated that the adhesive would wash
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Dove did what it does best all over the world - not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India‚ Dove’s brand team in the 1990s‚ led by Harish Manwani‚ now Unilever’s president ‚ Asia‚ Africa‚ Central & Eastern Europe‚ decided to adopt the same line of thought for the Indian market too. "In some ways the brand was the opposite of Lux‚ the beauty bar of film stars. Dove showed beauty in ordinary
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