Mckinsey andris_umblijs@ mckinsey.com Media activities generated by consumers or communities that are neither paid for nor induced by brand owners are claimed to have a potentially game-changing impact on communication and brand building. In this study‚ the authors propose a rigorous methodology to assess the impact of this type of social media activities on the actual performance of brands in the market. The article begins by developing a four-step process to condense the complex reality of micro-social-media
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Case Study – Thomas Motor Company John Thomas is the Managing Director of the Thomas Motor Company. He succeeded to the position of Managing Director after his father’s untimely death in May 1978. Martin Thomas‚ the founder of the Thomas Motor Company‚ Started off as an apprentice mechanic in a suburban area of Melbourne when he was only eighteen working as an assistant to Fred Luthans. Martin learnt all he knew about automechanics from him. He was a keen and enthusiastic learner and Luthans like
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CASE STUDY: FORD MOTOR COMPANY Leadership and Organizational Effectiveness of Ford Motor Company “This is everything. It’s heritage. It’s children’s future. It’s everything tied up into one. Failure is not an option.” - Jr. CEO‚ Ford Motor Company The global marketplace is faced with different challenges that affect its overall management and operations. Various pressures on the internal and external conditions such as the unstable world and local economies‚ the workforce‚ the customers
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Abstract This paper is a study of the psychological aspect of marijuana. The paper attempts to determine the long term psychological and neurological effects of marijuana and if those effects will have a lasting negative impression on society. The paper looks at an fMRI test of neurologically activity of frequent marijuana smokers as they complete different tasks. It will also examine the neurological and psychological condition of teenagers‚ some who smoke pot and some who don’t‚ to show marijuana
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Psychiatric Disorders‚ Diseases‚ and Drugs Marah Lacey-Woods PSY/240 05/05/2013 Dr. RAYMOND MC CLENEN Psychiatric Disorders‚ Diseases‚ and Drugs Schizophrenia is a chronic‚ severe‚ and disabling brain disorder that has affected people throughout history. Schizophrenia is a group of severe brain disorders in which people interpret reality abnormally. Schizophrenia may result in some combination of hallucinations‚ delusions‚ and disordered thinking and behavior. About
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Analyzing Psychological Disorders PSY 240 August 11‚ 2013 Marie Dube ’ Analyzing Psychological Disorders Today I will be discussing schizophrenia‚ the associated symptoms‚ the areas of the brain that it affects‚ the neurological basis of the disorder and the various treatment options that are available. Afterwards I will be reviewing two separate case studies‚ the first will be of a 33 year old man has been through a variety of inpatient treatment facilities for his alcoholism‚ and after
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Anxiety‚ Somatoform‚ and Dissociative Disorders Outline & Case Analysis The capacity for an individual to have normal socialization and daily function can be altered in disorders such as; anxiety disorder‚ somatoform disorder‚ and dissociative disorder. Each disorder has varying biological‚ behavioral‚ emotional‚ and cognitive components; however‚ the symptoms in each of these disorders can overlap into another disorder. Identifying these components is important for abnormal psychology to develop
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In the three scenarios given in the text‚ there are examples of three signs of different blood disorders. Each of these three people shows symptoms of being at risk for a type of blood disorder. The first scenario: Amy‚ a 4-old Caucasian female‚ has been complaining of being tired all the time. She is pale and a picky eater. Her mother is a single mom with a small budget to feed a large family. Amy only eats pasta‚ breads‚ and hot dogs‚ and drinks only artificial fruit punch (Axia College‚ 2011‚
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Practice Case study John/Jane Doe Case study 1: Ricky Smith Diagnostic statement: Attention Deficit/Hyperactivity Disorder‚ Predominantly Inattentive Type Diagnostic Breakdown: ( 1) Six ( or more) of the following symptoms of inattention have persisted for at least 6 months to a degree that is maladaptive and inconsistent with developmental level: Ricky’s behavior meets seven criteria for at least 14 months in the dimension of inattention: * Inattention ( a) Often fails to give close
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According to the Centers for Disease Control and Prevention (CDC)‚ chronic illness‚ such as obesity‚ heart disease‚ and cancer are among the most common and costly health problems associated with the elderly‚ they are also among the most preventable (Centers for Disease Control and Prevention‚ 2010). Because chronic diseases are the driven force behind the increase in health care and prescription cost for the elderly‚ programs such as wellness and chronic disease management programs can help reduce
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