THE GROWTH OF ADR IN NIGERIA By Enenche Eleojo 1. INTRODUCTION As human beings‚ we are caught up daily in a complex web of social and commercial interactions. For as long as these interactions continue‚ interests are bound to clash. When interests clash or are in completion with the interest of others then we can say a dispute has arisen. For as long as humans exist there will be disputes. What makes the difference is how the disputes are resolved. Instinctively‚ once a dispute arises
Premium Dispute resolution Law Alternative dispute resolution
Radio advertising would be impossible without the radio. Radio waves were discovered and studied by Heinrich Hertz in 1867 (Schoenherr‚ 2001). Guglielmo Marconi invented a transmitter in 1894 and formed the first wireless telegraph and signal company in 1897 (Schoenherr‚ 2001). Reginald Fessenden of Canada invented the continuous-wave voice transmitter and sold it to Westinghouse in 1910. Several amateurs began to broadcast information from music to news over the airwaves as soon as crystal radio
Premium Advertising Radio Marketing
by the residents of Maiduguri because of its strong opposition to Western education‚ which it sees as corrupting Muslims. Mohammed Yusuf established a religious complex that included a mosque and a school in 2002. Many poor families from across Nigeria and from neighboring countries enrolled their children in the school‚ which also served as a recruiting center for jihadis to fight the Nigerian State. In 2004 it moved to Kanamma‚ Yobe State‚ where it set up a base called "Afghanistan"‚ used to
Premium Boko Haram Sharia Nigeria
They are stylistic features‚ influencing the way a basic appeal is presented. The use of humor is one‚ and the use of celebrities is another A third is time imagery‚ past and future‚ which goes to several purposes. For all of its employment in advertising‚ humor can be treacherous‚ because it can get out of hand and smother the product information. Supposedly‚ this is what Alka-Seltzer discovered with its comic commercials of the late sixties; “I can’t believe I ate the whole thing‚” the sad-faced
Premium Advertising Marketing Appeal
Quarterly update – December 2013 Final analysis by Nenad Pacek Business and economic outlook Nigeria • • • • • • • • • • • • • Executive summary Facts Economic fundamentals Strategic business importance Corporate sales and profit trends Growth trends and drivers Household consumption trends Gross fixed investment trends Government spending trends Currency outlook Interest rates and inflation outlook Political risks to be aware of Forecast table Contents
Premium Peak oil Gross domestic product Macroeconomics
years of controversy over ads such as AIDS‚ war‚ interracial relationships‚ and priests kissing nuns‚ it may be time for Benetton to campaign about something other than controversial social issues‚ like clothes. On January 1‚ 2000‚ Benetton’s new advertising campaign wasn’t about sweaters or pants‚ but about convicted murderers that are on death row. The "death row" ads feature portraits of American death row inmates in prison uniforms with the slogan "Sentenced to Death". The ads give the inmate’s
Premium Advertising
when oil prices jumped to almost $40/bbl‚ the Since the oil prices collapse in the early 1980s‚ Nigeria experienced rapid external debt built-up and dwindling foreign exchange reserves: public and publicly guaranteed external debt increased from $4.3 billion to $11.2 billion‚ while foreign exchange reserves were almost exhausted‚ from $10 billion to $1.23 billion‚ all between 1981 and 1983. Nigeria had to borrow heavily from commercial sources‚
Premium Macroeconomics Currency Foreign exchange reserves
Topic: Controversies of Census Figures. Case study: Nigeria The first census was held in Nigeria in 1866. The colonial authorities conducted other census exercises in 1871‚ 1901 and 1911‚ whereas all these covered only the Lagos colony and in 1911‚ the southern protectorate. The first nationwide census involving the north and south were organized in 1921. There was also the 1931 census and the 3-year 1951-1953 census. The 1963 census was upheld but only because the Supreme Court ruled against
Premium Election Political philosophy Nigeria
modern life‚ poverty reduction and economic growth of any nation. Yet‚ for the past three decades‚ inadequate of electricity has been a regular feature in Nigeria‚ a country with about 150 million people. The electricity industry‚ dominated by National Electric Power Authority (NEPA) and later succeeded by the Power Holding Company of Nigeria (PHCN) with complementation form the states-owned electricity utility‚ has been unable to provide and maintain acceptable minimum standard of service availability
Premium Transformer Electric power transmission Electricity distribution
The Advertising Board of the Philippines ‚ also known as AdBoard is composed of ten (10) national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry‚ its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising. AdBoard was formerly known as the Philippine Board of Advertising
Premium Advertising