Client Handbook (traditional and unconventional advertising) Karel Picha Content: - introduction - Why? ................................................................................................ 1 - research - Old-dog’s path - the traditional advertising ....................................... 6 History of traditional advertising ................................................
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History of Indian Advertising Press advertisements – largely imported goods which had reached Indian shores.In 1930’s The talkies and radio emerge as media‚color movies come.In 1950’s watershed years for Indian Advertising that time industrial revolution in india‚that time Burmah Shell Vans Used For advertising ‚that time cinema advertising Began.Kolkata gets the privillege of India’s first add club. That time leading add agency is Press Syndicate.In 1960’s India’s First Advertising Covention.Advertising
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The History & Background of Advertising 02/16/2012 1700’s-1900 Advertising has gone through several periods to be developed to the extent that it is today. Beginning in the 1700’s‚ the concept of the newspaper began to take hold of the early American Colonies. It wasn’t until 1736 that the concept of advertising became an aspect of newspapers due to its popularization on the count of Benjamin Franklin. Franklin began to use advertisements to sell items such as wine and mathematical instruments
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Cash-strapped Peugeot Automobile Nigeria‚ has said that it will soon commence importation of used cars into the country in a move to shore up its revenue profile. The company’s Managing Director‚ Dr. Haroun Aliyu‚ said at a news conference held at the ongoing Kaduna International Trade Fair that since Nigeria has a large market for second hand vehicles‚ there was nothing wrong if PAN imported and certified such vehicles for the use of Nigerians. Justifying the company’s new direction‚ the PAN boss
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plays a significant role in advertising when it comes to getting the consumer’s attention. Music is used for television‚ radio‚ and Internet advertisements. Music can enhance the expression‚ mood‚ situation‚ or character of the ad. It’s especially effective for TV commercials and radio advertisements. They can go from creative jingles to popular music from world famous artists today. Based on the timeline of music and advertising‚ entertainment was first used in advertising during the late 19th century
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“BONNY LIGHT CRUDE OIL” TTO BONNY TERMINAL NIGERIA” 14TH December‚ 2012 Seller’s Ref: Colonel/sil/2012/10 Buyer’s Ref: This Contract agreement is entered into this 14 December 2012 BETWEEN STOWVAT INVESTMENTS LIMITED established under the laws of Federal Republic Nigeria which registered address‚ is situated at NNPC Office‚ Bonny Island‚ Bonny and which is
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PepsiCo‚ Inc. I chose Pepsi because I decided it would be interesting to see how the company started out and what kinds of marketing strategies they used that makes them into the huge success story they are today. Here’s what I’ve discovered and it is quite an impressive story: In 1898‚ in North Carolina‚ a pharmacist named Caleb Bradham began experimenting with juices and spices and syrups looking for something to quench the thirst of his customers on some of the hot humid days. Low
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What’s the historical development of guidance and counselling in Nigeria? African nations are in a hurry to educate citizens in order to modernize and enhance their social‚ economic and political development. The concept of guidance and counseling‚ although relatively new in Africa has been embraced by most developing nations with enormous enthusiasm. This is because counseling is being regarded by most nations as an educational service through which efficient manpower for development can be attained
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Radio Advertising Radio advertising is one of the earliest and most popular forms of advertising in today ’s world of mass media. Although television has shifted much of the audience away from radio it is undisputable that radio is always there. Radio is broadcasted everywhere twenty-four hours a day and always has the breaking news. Walter Cronkite‚ a famous broadcast journalist‚ started his career in radio and concluded‚ "Radio has its own special strengths and contributions. While TV pulls
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The 1950s were arguably the golden age of television and many people of a certain age look back fondly at some of the shows of the time – “The Lone Ranger”‚ “I Love Lucy” and “Gunsmoke”. These shows were in black and white and were watched on a set that got its signal from a huge antenna on the roof‚ but they were loved just the same. Almost as compelling as the TV shows themselves‚ were some of the commercials of the time. TV was still a novelty during the 1950s and companies were anxious to cash
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