Group 2 Michelle De Jesus Beatrix Evangelista Keisha Dawn Flores April Danielle Marquez Korina Robles Nicole Zulueta Company Case (AirAsia: The Sky’s the Limit) 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Micro Environmental Factors CEO Tony Fernandes – a strong believer in “leading by example”‚ he works alongside his team that allows him to get to know them better. Partners – although AirAsia has limited resources‚ it has
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Darul Ehsan‚ Malaysia Tel : (603) 78809318 Fax : (603) 78806318 E-mail : investorrelations@airasia.com Website : www.airasia.com CONTENTS AirAsia Berhad | annual report 2007 Our Dreams and Aspirations To be the largest low cost airline in Asia serving the 3 billion people who currently are underserved with poor connectivity and high fares. G G 2 4 7 8 12 20 22 24 26 30 32 34 36 40 42 43 44 46 47 48 52 53 54 56 60 62 66 68 72 76 81 82 83 152 156 157 G Our Dreams and Aspirations
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established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes ’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes the CEO‚ turned the company around‚ producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur
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AKNOWLEDGEMENT First and foremost‚ I would like to express in depth gratitude to AirAsia Berhad for giving me an opportunity to become one of their team member. I am very glad and proud to be one of the team members in Ground Support Equipment Department. I would like to dedicate my most sincere gratitude to host supervisor Mr. Faisal Riza B. Adnan for opportunities given‚ unceasing patience‚ guidance‚ priceless knowledge and supports given to me during the internship. I would also like to express
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Air Defense Artillery is a very important part of The United States Army. Air Defense was a great asset during the Battle of Luzon. The 200th Coast Artillery Regiment provided Air Defense on the Islands of the Philippines for the Filipinos and United States Forces retreating. The United States and Philippine forces provided weapon systems and defense layouts for threats that were encountered. This encounter led The United States Army to replace old weapon systems with new weapon systems‚ and
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History of Aerial Photography Dark Room in a Hot-Air Balloon The first known aerial photograph was taken in 1858 by French photographer and balloonist‚ Gaspar Felix Tournachon‚ known as "Nadar". In 1855 he had patented the idea of using aerial photographs in mapmaking and surveying‚ but it took him 3 years of experimenting before he successfully produced the very first aerial photograph. It was a view of the French village of Petit-Becetre taken from a tethered hot-air balloon‚ 80 meters above
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Chapter 1. THE HISTORY OF AVIATION LAW AND THE CHICAGO CONVENTION 1944 Introduction Today‚ decisions concerning international civil aviation are taken by the member states of the International Civil Aviation Organization (ICAO). The JAR Aviation Law exam follows the Annexes and other documents of ICAO. These notes are designed to follow the JAR syllabus and are a precis of all of the reference material. The language may be difficult to follow because of the use made of the words SHALL and
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Since the invention of air planes few decades ago‚ air travelling has become famous among travellers. When the air transportation was first introduced in 1903 by the Wright Brothers‚ many people could not travel using it because it was expensive. But after few decades‚ technology has improved and air transportation is being widely used all around the world. Most of the countries has built airports and has their own airline companies. Today‚ due to rivalry among airline companies air travelling has become
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Grant‚ Robert M. Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline Grant‚ Robert M.‚ (2010) "Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline" from Grant‚ Robert M.‚ Contemporary strategy analysis : text and cases pp.625-635‚ Hoboken: Wiley © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence
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The difference between working for Air Asia and Malaysian Airlines ( MAS ) Are you looking for a job in airline company‚ but do not know which one to choose? Your query will surely be answered as we move along in this composition. Working in the airline industry is a truly wonderful choice as it’s exciting‚ fun-filled yet lucrative. In fact‚ they are merely two prestigious airlines in Malaysia‚ namely Air Asia and Malaysian Airlines ( MAS ). So which one will be a better choice to work for
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