Retrieved from http://www.travelweeklyweb.com/book-airasia-by-sms/2469 CII KPMG Indian Aviation Report (2012). KPMG Aviation Report. http://www.kpmg.com/IN/en/Press%20Release/Press-Release-Indian-Aviation-Report.pdf Air Asia India (2014). Wikipedia. http://en.wikipedia.org/wiki/AirAsia_India Air Asia announces two new routes (September 11‚ 2014). Business Standard. http://www.business-standard.com/article/companies/airasia-india-announces-two-new-routes-plans-to-add-5-more-aircrafts-before-november-114072401124_1
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____________________________________________________________ ____ Completed By Woo Gim Chuan Marcus (J0704245) Name of Tutor (T01) XXX BUS 488 Strategy - T01 Question 1 AirAsia‚ which is one of the earliest low cost carriers (LCC) in Asia‚ has become a LCC since 2001. So far‚ it has expanded its network from Malaysia to Thailand to Singapore‚ Macau and even the Mainland China in 2006. In short‚ AirAsia “jumped out” from an intra-Malaysia and Thailand market to a “real AirAsia” in the
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strategy. Durlacher (1999)‚ Mobile Commerce Report‚ Durlacher Research Ltd. Gillan‚ D. & Lall‚ A.‚ 2002. The economics of the Internet‚ the new economy and opportunities for airports‚ Journal of Air Transport Management 8‚ 49-62. 1ad0d890-a7d011e3‚ AirAsia‚ 2007 http://www.airlines.org/economics/cost+of+delays/‚ Air Transport Association‚ 2008 http://www.microsoft.com/malaysia/pree/linkpage4327.mspx‚ Microsoft‚ 2007 Kotler.‚ P Purcell‚ F.‚ and Toland‚ J. (2004). Electronic commerce for the south pacific:
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also discuss the culture and management style of AirAsia and its ability to address to the challenges faced by the company. Furthermore‚ the report aims at highlighting the expansions of AirAsia with future expectations. Background of AirAsia Air Asia‚ an ailing‚ in debt‚ government owned airline was purchased by Tony Fernandes‚ a Malaysian Indian entrepreneur in 2001. Fernandes invested all his valuables and saving in purchasing this airline company that only possessed two Boeings and was deeply
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INTRODUCTION Air Asia Berhad was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman‚ AirAsia)‚ Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer‚ AirAsia) and Abdul Aziz bin Abu Bakar (Director‚ AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2‚ 2001 which Air Asia was originally
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quite competitive with multiple players and various elements effecting the industry environment. AirAsia has developed a specific set of resources and core competencies that it has exploited in order to become the leading short-haul LCC in South East Asia. AirAsia’s strategy employs cost and efficiency optimization by utilizing its key resources; thus‚ possessing capabilities necessary for success. AirAsia’s tangible resources‚ including its fleet and hubs‚ enhance the company’s low cost capabilities
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“The financial services industry is complicated‚ just like airlines‚ and we are reaching a market that they generally missed and we are utilizing AirAsia’s customer base‚ which is huge.” The 48-year-old is targeting emerging wealth in Southeast Asia where an increasing number of its 598 million inhabitants can afford to travel and buy consumer goods such as mobile phones for the first time. Fernandes will relocate to Jakarta this month to focus on regional growth. He will also step down as
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Chapter 13 Communicating Customer Value: Personal Selling and Direct Marketing GENERAL CONTENT: Multiple-Choice Questions 1. These employees are well-educated‚ well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers‚ assessing customer needs‚ and organizing the company’s efforts to solve customer problems. Who are these employees? a. Managers. b. Missionary salespeople. c. Salespeople.
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{text:bookmark-start} {text:bookmark-start} Background {text:bookmark-end} {text:bookmark-end} A successful example of a Malaysian no frills airline is Air Asia. Revolutionized and Reinvented by Tony Fernandez in 2001. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of Air Asia is based on the belief that demands for short-haul air transport is price flexible. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally‚ airline concepts are based
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Air Asia Background AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand‚ and Indonesia. Today‚ AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes
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