Part 2 1.0 Introduction AirAsia‚ a famous low cost airline in Asia‚ as Malaysia second National Airline‚ provides a different type of service to benefit all citizens and worldwide travelers. Low cost airlines generally have several differentiate to the traditional carriers. For example‚ low cost airline implement ticketless travel‚ online ticket‚ no free food and beverages and etc. AirAsia provides low airfares flight to the travelers‚ offering 40%-60% lower than other airline. This low airfares
Premium Airline Low-cost carrier
AIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom‚ a government-linked company. Its airline had not been able to take off and was
Premium Low-cost carrier Airline
PP16832/01/2013 (031128) Malaysia Initiating Coverage 10 September 2013 AirAsia X Buy (new) King Of Low-Cost‚ Long-Haul Share price: Target price: MYR1.05 MYR1.30 (new) High growth potential. AirAsia X is an excellent exposure to the low cost‚ long-haul (LCLH) industry which is enjoying breakneck growth rate and outdoing the general aviation market growth of 5.0% by a factor of 2-3x. The LCLH segment is relatively more defensive compared to full service carriers (FSC)‚ as more people switch
Premium Airline Low-cost carrier
External Analysis of AirAsia Perform an external analysis of AirAsia and identify possible opportunities and threats encountered by AirAsia. Industry Analysis An industry analysis was performed to assess the budget airline industry. 1. Bargaining Power of Supplier Overall‚ power of supplier is high as there are limited (availability of) suppliers (only Boeing and Airbus)‚ the switching cost is high (i.e. airplanes and their maintenance are costly)‚ and there are few substitutes for airplanes (i.e
Premium Airline Low-cost carrier Southwest Airlines
MALAYSIA Airlines (MAS) has admitted that it is tough fighting a low-cost carrier (LCC). It has decided to use its wholly owned unit‚ Firefly‚ to take on AirAsia. Firefly will turn into a true blue LCC and use jets in the attack. On Monday‚ Firefly said it would fly commercial jets for domestic routes and begin with crossover routes‚ e.g. Kota Kinabalu and Kuching‚ on Jan 15. Asean will be its next stop. Its B737-800s will take off from KL International Airport (KLIA). Firefly wants to have
Premium Malaysia Airlines Kuala Lumpur International Airport Kuala Lumpur
Strength and weakness of AirAsia |strength |weakness | |Low cost operations. |Service resource is limited by lower costs. | |Fewer management levels‚ effective‚ focused and aggressive |Government interference and regulation on airport deals and | |management.
Premium Management Kota Kinabalu Airport
Answers – Business Proposal The company selected for this business proposal is AirAsia Berhad (hereafter referred as AirAsia) and both the business and financial performance of AirAsia would be analysed from 1st January 2009 to 31st December 2011. “The company was incorporated in 2001‚ as a private limited liability company both incorporated and domiciled in Malaysia. AirAsia was converted into a public limited liability company on 8th June 2004 and became listed on the Main Board of Bursa Malaysia
Premium Low-cost carrier
AIR ASIA AIRLINES COMPANY COMPANY BACKGROUND AirAsia was established by a Malaysian conglomerate in 1993 and commenced operations in 1996. In 2001‚ due to the airline heavily in debt‚ AirAsia was bought by Tony Fernandes of Tune Air Sdn. Bhd from DRB-Hicom. Tony took up the RM40million debt as part of the purchase. In 2002‚ AirAsia generates a profit and launching new routes from its hub in Kuala Lumpur. In 2003‚ the airline opened a second hub at Senai International Airport‚ Johor Bahru and launched
Premium Airline Airline Low-cost carrier
of alternatives 4.4. Purchase decisions 4.5. Postpurchase decisions 5.0. Conclusion 6.0. Bibliography 1.0. Introduction AIRASIA: AirAsia is a Malaysian company‚ that introduced the Low Cost Carrier service to the domestic market and eventually the asian region. Currently AirAsia is the leader in this market segment. Before it becomes the AirAsia that we all know today‚ AirAsia was a poorly performed company owned by a government-link company (GLC) in Malaysia‚ DRB-HICOM. In 2001‚ it was sold to
Premium Low-cost carrier Marketing
Airasia Organizational Culture In Edgar Schein Theory‚ Organizational Culture can be identified through three distinct levels that is: 1. Artifacts that include any tangible‚ overt or verbally identifiable elements in an organization. In Airasia‚ their primary color is red which commonly associated with bravery and passion. Their new uniform resembles Pit Stop Girls for a racing team while the other one‚ a simple standard flight uniform in red‚ giving a relaxed sensation for weekend leisure
Premium Low-cost carrier Organizational culture Airline