PROLOGUE This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports
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AT AIRTEL‚ BANGALORE. A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. Submitted By: Kirandeep Goraya Reg.No-05XQCM6027 UNDER THE GUIDENCE OF: DR.K.V.PRABHAKAR SENIOR PROFESSOR‚ MPBIM‚ BANGALORE M.P.BIRLA INSTITUTE OF MANAGEMENT ASSOCIATE BHARTIYA VIDYA BHAVAN. BANGALORE-560001 2005-2007 2 DECLARATION I hereby declare that the research work embodied in this dissertation entitled “Customer Service at AIRTEL‚ Bangalore"
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and optimizing the customer loyalty. Therefore‚ it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. By establishing a loyalty solution Airtel creates a strategy where the customer experience and satisfaction is paramount ensuring that their busy life styles are supported and enriched. In today ’s globalised and borderless market‚ quality and productivity are essential for the survival and
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Marketing Strategy Comparison AirTel & Hutch Rahul‚ Priyanka‚ Zardar‚ Rashmi Indian Institute of Planning & Management Ahmedabad Project Introduction “…Telecoms are rolling out like never before. And that 100-million mark doesn’t look too far away. The mobile subscriber base crossed 65 million in September 2005‚ an over-30 per cent increase over the previous year…” Project Introduction Cont’d… • Indian Cellular Industry will touch $24 billion by the end of 2006. • Airtel (22 per cent market share
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CAMPUS CONNECT FEB 2015 #CHIEF SPEAK Dear Friends‚ Airtel has always been at the forefront of innovation in the telecom industry. We owe our success to the passion and creativity of each of our employees. As we look forward into the future‚ we are set to introduce path breaking innovations across all our lines of business. We are looking for fresh and innovative minds who can make significant contributions in this journey. If you enjoy working alongside highly skilled people with a passion for
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ORGANIZATION 2.1 About Bharthi Airtel: Bharti Airtel Limited is an Indian multinational telecommunications Services Company headquartered in New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa‚ and the Channel Islands. Airtel provides GSM‚ 3G and 4G LTE mobile services‚ fixed line broadband and voice services depending upon the country of operation. It is the largest cellular service provider in India‚ with 225 million subscribers as of August 2013. Airtel is the largest mobile operator
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Indira School of business studies‚ pune PROJECT ON BHARTI AIRTEL Submitted to‚ Prof. Amol charegaonkar SUBMITTED BY‚ ADIL KHAN B1-F-03 index S.No. Details 1 Acknowledgment 2 Executive summary 3 Introduction 4 Company history 5 Vision/ Mission of the company 6 Organization structure 7 Financial performance and Detailed ownership structure 8 Market Capitalization and basic valuation of company like book 9 Size in terms of no of employees and turnover 10 Executive Profiles 11 Business Operations
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million mobile phoneconnections as of February 2010‚ is the third largest telecommunication network in the worldand the second largest in terms of number of wireless connections of 563.73 million. TheIndian telecom industry is one of the fastest growing in the world and is projected that Indiawill have ’billion plus’ mobile users by 2015. Projection by several leading globalconsultancies is that India’s telecom network will overtake China’s in the next 10 years. Forthe past decade or so‚ telecommunication
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A 4G primer WhAt is 4G? 4G stands for fourth generation‚ the wireless technology standard that’s considered the successor to the 3G‚ or third-generation‚ high-speed‚ mobile telecom standard. The key difference is that it’s designed for wireless or mobile data services using spectrum or airwaves more efficiently‚ enabling speeds of as much as 100 mbps (megabits per second) theoretically. Typically‚ 4G technologies don’t work on the switching systems used in mobile telephony but are deployed on Internet
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Bharti airtel – zain acquisition Umesh Word count: 3437 words Bharti airtel – zain acquisition Umesh Word count: 3437 words Global Business Global Business sheffield hallam university | B1051892 sheffield hallam university | B1051892 2013 2013 Bharti Airtel-Zain Africa Deal Background of the Acquirer (Bharti Airtel) and Acquiree (Zain Africa) After a prolonged wait‚ finally‚ Bharti Airtel’s much awaited African Safari did start by acquiring Zain Africa. Mr Sunil Mittal and other
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