Project Report on Key success factors for Airtel using Porters value chain Analysis Under the Guidance of Ms. Navita Mahajan (Professor‚ Amity University) Submitted By: Date of Submission: Savita Chhikara 25th October 2013 Enroll No.: A1802012098 Amity University Acknowledgement Behind every fruitful endeavour lie the advice‚ guidance and inspiration of all the people
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AIRTEL INDIA MARKETING AND SALES 1.4 Marketing and Sales 1.4.1 Sales Airtel Digital TV’s subscriber base stands at 6.26 million‚ according to data provided by the company till 30 June 2011. It has maintained its 25% incremental market share during the first quarter of the fiscal. Presently the market share of Airtel in the digital TV services market is 17.16% which it aims to increase through growth in value added services‚ strengthening of its interactive services portfolio‚ technological
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Project Report on Strategic Analysis of Bharti Airtel Submitted To: Prof. Jayant Bose Course Incharge Business Policy‚ Planning & Strategy Submitted By: Jay Shrivastava Kapil Jain Kumar Anshuman Manish Kumar Manpreet Kaur (P301311CMG234) (P301311CMG235) (P301311CMG240) (P301311CMG243) (P301311CMG244) NIIT University‚ Neemrana Table of Contents Introduction ..............................................................................................................................
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Bharti Airtel: Business Model About Bharti Airtel: Bharti Airtel is the largest wireless service provider in the country‚ based on the number of customers as of March 31‚ 2010. After Zain acquisition‚ it has become one of the five largest mobile operators in the world. The combined entity has 180 million customers‚ $12.4 billion in combined revenues‚ and $4.7 billion in EBIDTA. Along with India‚ It has presence in Sri Lanka‚ Bangladesh and 15 African countries now. Bharti Airtel offers an integrated
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Space Analysis – Bharti Airtel STRENGTH Stake holders and Strategic alliance with Sony-Ericsson‚ Nokia - and Sing Tel Network in entire India Supplies broadband & telephone services WEAKNESSES: Outsourcing to Industry experts Failed deal with MTN could signal lack of real emerging market investment opportunity OPPORTUNITIES: Tie up with Google Global telecommunications and new technological brands see Airtel as strategic player Focus on average revenue per minute well suited
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CONTENTS P - No I. Chapter - 1 On the job training 1-3 Introduction 5-11 Industry profile 12-14 II. Chapter – 2 Company profile 14-24
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Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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•Karandeep Arora •Mamta Sharma •Prakruti Andharia Product Airtel • Parent company- Bharti Airtel India Limited. • Category- GSM Mobile Service Provider • Slogan/ Tag line- Express Yourself • USP- Top brand in India‚ Strong connectivity. Idea • Parent Company- Idea Cellular‚ Aditya Birla Group. • Category- GSM Mobile Service Provider • Slogan/Tagline- An Idea can change your life! • USP- Big brand‚ great services. Segmentation: AIRTEL Basic segmentation is done on the basis of Regulatory
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.... 7 Bharti Airtel – India’s leading Telecom Company Introduction In late nineties‚ the development of telecommunication infrastructures was growing at rapid pace. Landline or Wired communication was the only medium for communication. It was very difficult to bind the entire country through wired connectivity. This was the basic necessity for the growth of Wireless technology. In 1995‚ Wireless mobile services were launched by Bharti Airtel under the brand name “Airtel”‚ in Delhi and Himachal
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Forecast of Bharti Airtel Subscribers Economics I - Project GROUP 1 ABSTRACT Analysis of Bharti airtel’s subscriber base was done using Time series analytical tools to develop predictive models. Different models linear‚ exponential were developed and December 2009 forecast was made using them. Our research revealed that subscriber growth is non linear thus best explained and predicted by exponential curve such as logistic curve. Introduction
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