ALTERNATIVE MARKETING I. Introduction: TRADITIONAL MASS MEDIA faces many challenges. Although advertisers are not ready to abandon traditional media alternative forms of media and marketing arises. This alternative marketing will be discussed in this chapter. II. ALTERNATIVE MARKETING PROGRAMS In developing Alternative Marketing Programs it requires creativity and imagination. Marketers seek to identify new places where a consumer’s path intersects with a brand’s presence‚ or create a new
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Alternatives to Detention Placing juveniles in a detention facility is not always the best way to go. There are a number of alternatives that can be used instead of putting a juvenile in a facility. When deciding which type of program to place a juvenile in‚ the court officials must take into consideration the safety of the public. Many offenders can be effectively rehabilitated through community-based supervision while there are other serious offenders that may require confinement to protect
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Alternative Sentencing We need to realize that the current approach to our penal system is failing terribly. Take a group of people‚ take away all of their possessions and privacy‚ expose them to violence‚ overcrowded cell blocks‚ and the result is a group of people intent on getting even with society rather than contributing to it. It is very expensive to house prisoners. There are several other options to deal with nonviolent offenders. Alternative sentencing is finding other ways to deal
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Uncle Rock Analysis Essay The story "Uncle Rock" by Dagobert Gilb follows a young boy named Eric who has a beautiful single mother that is in search of a man with a lot of money‚ who can provide for her and her son Eric. Eric is a cautious and uninviting son who dislikes the attention his mother gains from interested suitors. After watching his mother in countless disastrous relationships‚ Eric is finally content and adjusting to the fact that his mom may have finally found the one.
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Complementary medicine treatments have increased in the last years as an alternative way to treat some illnesses due to the fear that people feel with mainstream medicine and its consequences. But has this kind of medicine the power to cure all diseases like cancer or AIDS? We find some advantages that make us trust in alternative medicine. Firstly‚ herbal medicine brings us a lot of benefits for our helth. For instance‚ there are some researches that show marijuana infusion is very good for cancer
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Within Chapter 11 of On Being a Therapist‚ Kottler (2010) reviews he various alternative methods or therapies therapists utilize to help them avoid burnout and remain emotional healthy‚ while working in this field. Despite therapists primary goals of helping others learn healthy ways to change maladaptive behaviors‚ the majority of therapists are unfortunately not open to changing their own maladaptive behaviors. I think this stems from the fact that therapists get so comfortable with teaching
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Alternative beverages competed on the basis of differentiation from traditional drinks such as carbonated soft drinks or fruit juices. The market started out with low competition‚ however that is rapidly changing as many new product lines enter and profit margins will inevitably suffer from the price reduction. The rest of the beverage industry is faced with low profit margins because of high competition and little ability to differentiate products. The alternative beverage segment help companies
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Alternate Energy What would it be like to live in the dark? Finding new forms of alternative energy has been a major concern throughout the world for the past several years. Currently‚ our main sources of energy are coal for electricity‚ and oil for transportation. Alternative energy‚ also known as renewable energy‚ is defined as energy derived from sources that do not use up natural resources or harm the environment. At the rate we are using these nonrenewable resources oil is scheduled to run
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Amanda ****** Jeanna *** Eng 1A October 8‚ 2013 Alternative Medicine My daughter would not be here today of it weren’t for alternative medicine. My doctor had labeled me a “spontaneous aborter‚” meaning my body wouldn’t hold a pregnancy‚ six miscarriages in four years. I was going crazy and when I asked my doctor why‚ he just said “it just happens to some women.” Really? What was wrong with me? A friend of mine referred me to a chiropractor. “What can a chiropractor do?” I asked myself. Despite
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observational activity on an article I found titled “After Death: 8 Burial Alternatives That Are Going Mainstream.” I randomly stumbled upon this article after researching eco-friendly/bio-degradable caskets and “natural” cemeteries. This article discusses eight ways a person’s body can be buried or rather handled after death that are not mainstream (ex. wood casket placed in a cement vault or cremation.) One alternative mentioned is resomation. Anderson-McQueen funeral home in St. Petersburg‚
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