Internal Factor Evaluation (IFE) Matrix for Apple Strengths | Weight | Rating | Wt.Score | 1. Customer loyalty combined with expanding closed system 2. As a leading innovator in mobile device technology 3. Strong financial performance 4. Powerful Brand reputation 5. Retail stores 6. Strong marketing and advertising teams | 0.120.100.090.110.090.10 | 443434 | 0.480.400.270.440.270.40 | Weakness | | | | 1. High Price 2. Incompatibility with different OS 3. Patent infringements
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INTRODUCTION In 1976‚ Apple Computer‚ Inc. was established and was incorporated in 1977. Apple’s first product was the Apple I which began the personal computer revolution. In 2007‚ Apple Computer‚ Inc. changed their name to Apple‚ Inc. They made this change because they shifted their focus from only producing computers to producing other products for industries such as entertainment and mobile telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone
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Apple’s mission statement? Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store‚ and is defining the future of mobile media and computing devices with iPad. Vision Statement Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal
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STRATEGIC AUDIT WORKSHEET FOR APPLE INC. Prepared by: MGMT 4480 FALL 2009 I. CURRENT SITUATION A. Current Performance: Apple announced financial results for its fiscal 2009 fourth quarter ended September 26‚ 2009. The Company posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion. These results compare to revenue of $7.9 billion and net quarterly profit of $1.14 billion‚ in the year-ago quarter. Gross margin was 36.6 percent‚ up from 34.7 percent in the year-ago
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for the user. The first and most important decision you need to make is between Microsoft and Apple. Both are excellent brands but one might fit the individuals needs more than the other for different purposes. There are many different needs for computers and the right brand or the better brand in some cases might differ on what the need is at the time. The biggest difference between Microsoft and apple is user friendly interface. Microsoft created by Bill Gates was has a very user friendly program
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SAMSUNG VS APPLE-BATTLE OF THE GIANTS Samsung and Apple are the two biggest smartphone companies with a combined market share of more than half the global smartphone market. Every year both the companies bring in new innovations in their smartphones‚ which greatly increases their smartphone sales. But in today’s market where there is cut throat competition it is given that each company will try to outdo the other in every possible manner. Hence I would like to discuss the fierce battle raging
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[pic] 9-710-467 APRIL 13‚ 2010 DAVID B. YOFFIE RENEE KIM Apple Inc. in 2010 On April 4‚ 2010‚ Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia computer tablet was the third major innovation that Apple had released over the last decade. CEO Steve Jobs had argued that the iPad was another revolutionary product that could emulate the smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed the release of the iPad on
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The Apple HomePod is new on the market for the public. There is an advertisement about it which is entertaining and the actor played her role very well while showing what the HomePod is about. I think the advertisement is put together in a way which it shows how it can deal with your anxiety and loneliness‚ however‚ I don’t think it should’ve been so long for a just small object like that. It is an Apple product and I don’t think Apple had to do so much in one commercial. Jonze’s commercial is
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visions to his employees and get them to buy into his ideas. Using John Kotter ’s (1990) account of leadership‚ it was believed that leadership is about coping with changes. Since Job ’s re-entry back into Apple as the CEO‚ he was able to articulate and communicate his new vision for the company. Apple successfully transited from a computer manufacturer‚ to a company focused on a wider range of multimedia devices like the IPod and IPhone. His ability to influence his employees‚ advocating his beliefs
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in order to achieve success. By examining different ways that teams work and different examples of how companies achieve success‚ one begins to see that there are multiple paths to success. Google Incorporated and Apple Incorporated are both leading companies in their industries. Apple is known for its extraordinarily innovative and exclusive products. They have an incredibly loyal customer base‚ and competitors have a very hard time replicating their products. Their brand name is synonymous with
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