Strategic Marketing Plan for IKEA who are focusing on greater growth and development of the ‘middle class market’ in India IKEA GROUP Ikea is a Dutch worldwide company native Sweden specialized in the retails furniture. The company has been created in 1943 in Almhult (Sweden) at the vision is ‘’ To create better everyday life for many people” IKEA selling ready to assemble furniture. They have 338 store in the world in 41 country‚ in 2011 the group
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Urbanisation in India Urbanisation in India was mainly caused after independence‚ due to adoption of mixed system of economy by the country which gave rise to the development of private sector. Urbanisation is taking place at a faster rate in India. Population residing in urban areas in India‚ according to 1901 census‚ was 11.4%.[1] This count increased to 28.53% according to 2001 census‚ and crossing 30% as per 2011 census‚ standing at 31.16%.[2][3]According to a survey by UN State of the World
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Rape in India Brittany Jones As a woman in the United States‚ rape is the ultimate nightmare‚ but to women in India it’s everyday life. Many rape victims’ stories just show how the police in India fail to respond adequately to crimes‚ especially crimes involving children or women. On February 14th‚ three girls that were five‚ nine‚ and 11 were raped and murdered in the village of Lakhni‚ India. When the girl’s grandfather reported the girls missing to the police nothing was done about it
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INCREDIBLE INDIA! SUPERPOWER? Alternate heading-(Is India really a superpower?) It has been more than 60 years since India got its independence and a lot has changed. Radios have been replaced by LCDs‚ tongas have been replaced by autos and busses and matkas have been replaced by refrigerators. Indian Companies have made it to the word stage. Companies like TATA own few of the most premium brands of the world such as Jaguar on one hand while the world’s cheapest car ‘Nano’ on the other. Indians
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India should stop obsessing about how to become one of the world’s great powers and focus on solving its biggest problems to become a great nation‚ Sundeep Wasleka‚ the president of Strategic Foresight Group‚ writes in this month’s Forbes India. At present‚ regardless of the hype‚ India is failing‚ Wasleka suggests. Politicians and business leaders are always thumping their chests over India’s rising importance in the G20 and lobby for a new G10 (the G8 plus India and China). But 200 out of the
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A Passage to India‚ written by E. M. Forster in 1924‚ is a novel exploring the widespread and uncontrolled tension and prejudice that existed in India in the 1920s. This tension was caused by animosity between the native Indians and the British officials who were ruling India at the time - in this novel‚ Dr. Aziz and the City Magistrate. Most of the conflict takes place between Dr. Aziz and the City Magistrate’s family and friends‚ who were visiting India at the time. Forster describes in detail
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Case Study: Bella India Bella Healthcare was founded in year 1969 in Saint Louis by the brothers Greg and Todd Bella. The American company is a manufacturer for medical health monitoring devices. At the end of the 1980s‚ Bella Healthcare had already sales offices in Europe and other Asian markets with the idea of creating the first manufacturing facility outside the boarders of the United States. The main target was an industrial area (The Export Promotion Industrial Park) with a very good infrastructure
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Corruption in India. As the reverend Mahatma would have said that‚ the throng must have promised to do the same. Today‚ the same sentence but with “not” being superfluous‚ is agreeable. Recent time is witnessing a sharp fall in the values and morals of human beings. Evincing the very fact‚ India has been ranked 94th by Transparency International’s Corruption Perception Index. Corruption is the abuse of entrusted power for private gain. The former U.N. Secretary General‚ Kofi Annan said‚” Corruption
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June 13‚ 2012 India’s Drug Problem India is a world leader in generic drug manufacturing. Their previous policies for food and pharmaceutical patents paved the way for this. Since India’s entry into the World Trade Organization (WTO) in January of 1995 there has been an increasing push for reform of India’s patent laws. While there have been reforms made to the patent laws to comply with WTO regulations‚ they contain vague and somewhat easily exploitable language. It is without question that
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should not be confused with slash-and-burn. Slash-and-burn is a mere land clearing method used by many people around the globe to open up forest land and use it for permanent agriculture. On the contrary‚ shifting cultivation is an integrated farming system involving forestry‚ agriculture and strong social organisation on the part of
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