Fashion in India has become a growing industry with international events such as the India Fashion Week and annual shows by fashion designers in the major cities of India. The victories of a number of Indian beauty queens in International events such as the Miss World and Miss Universe contests have also made Indian models recognized worldwide. Fashion designers such as Ritu Kumar‚ Ritu Beri‚ Rohit Bal‚ Rina Dhaka‚ Muzaffar Ali‚ Satya Paul‚ Abraham and Thakore‚ Tarun Tahiliani‚ JJ Valaya and Manish
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THE FASHION CHANNEL A TIME FOR CHANGE Implementing Sustainability through Targeted Marketing THE DATA – STRATEGIC MARKETING RESEARCH The Fashion Channel Ad Revenue Calculator Multi Segments One Segment Two Segments Current 2007 Base Strategy Strategy Strategy TV House Holds 110‚000‚000 110‚000‚000 110‚000‚000 110‚000‚000 110‚000‚000 Average Rating 1.00% 1.00% 1.20% 80.00% 1.20% Average Viewers (thousands) 1‚100 1‚100 1‚320 880 1‚320 Average
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TIMELESS TREND AKANKSHA VARSHNEY NATIONAL INSTITUTE OF FASHION TECHNOLOGY ABSTRACT: PURPOSE- The purpose of this conceptual paper to identify the impact of military camouflage print in the world of fashion. RESEARCH METHODOLOGY- This paper is based on a review of the literature and takes a case study approach. The paper talks about the origin of camouflage in fashion capital and designers take on it in today’s world. FINDINGS- Fashion uses the camouflage in completely ironical manner. Camouflage
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MM1 CASE STUDY SUMMARY THE FASHION CHANNEL-Introduction 1. The Fashion Channel (TFC) is a cable TV network 2. It was founded in the year 1996. 3. Jared Thomas is the CEO. 4. Experienced constant revenue and profit growth above the industry average. 5. Almost 80mn U.S. households subscribed to cable and satellite TV. 6. In the beginning of 2006‚ the company started facing stiff competition from other networks. 7. In July 2006‚ Dana Wheeler was appointed as VP of TFC. PROBLEMS: TFC was facing
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I. The Summary Meerza’s Tailoring Fashion house has been in the marketplace for more than 10 years. She started in Paris from “bricks and mortar” studio and has grown her business to gain an award for Best Female Entrepreneur in France. She offers specially made suits‚ mostly for senior executives‚ at €750 per suit‚ which is considered a fair price in Paris. As the business was growing‚ she employed staff in London‚ Paris and Brussels to facilitate fabrication and delivery. The online-service she’s
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As-Is Circumstances TFC is confronting hard competitive risk. Lifetime and CNN are eroding TFC’s fashion programming share and there customer satisfaction are higher than that of TFC’s. The conditions will lead to TFC’s net income down. Lifetime is targeting women aged 18-34‚ also CNN is targeting men of all ages as there marketing target. These 2 groups are high valued demographics for advertisers. TFC‚ by contract‚ has no specific marketing target and strategy at present. Relatively‚ TFC becomes
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Filipino Fashion Just when you think that Filipinas do not know how to strut on the catwalk‚ Filipinas do not just have the passion to wear designed clothes; Filipinas are natural fashionistas. Tracing its origins‚ Filipinos had long since been very innovative and creative in the kind of clothes that they wear. The early settlers wore bahag‚ a loincloth commonly used by Filipino men before the European colonizers arrived. This is mostly used by indigenous tribes in the mountains‚ and until
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Title: What do our clothes say about who we are or who we think we think we are? How does the way we dress communicate messages about our identity? Today‚ clothing is a good symbol of people’s rising pursuing of fashion and beauty. It is so important to people’s daily life and it can perfectly embody who people are‚ who they are not‚ and who they would like to be. People can accurately judge one’s age group‚ personality‚ social status and identity by observing his dressing. The sage said: the
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Grade 11/12 fashion Fibres/Fabrics Test Review All handouts used in class for test review have been posted in class Moodle 1. Review material from stations that we did in class Wool quiz What do the wool symbols mean? Describe each symbol. Wool 101: advantages and disadvantages of wool Fill in the blanks sheet on linen; word search in linen Spandex in popular cultures Spandex characteristics and major spandex uses History of silk handout (origin‚ silkworm and the family‚ the silk
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I have selected to analyse a company called Mark and Spenser which is a global market leader with regard to fashion and foods world and the various marketing strategies they apply to the products they manufacture. Marks and Spencer plc (also known as M&S) is a British retailer headquartered in the City of Westminster‚ London‚ with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products. M&S
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