GEOGRAPHY OF INDIA Particulars Description Location The Indian peninsula is separated from mainland Asia by the Himalayas. The Country is surrounded by the Bay of Bengal in the east‚ the Arabian Sea in the west‚ and the Indian Ocean to the south. Geographic Coordinates Lying entirely in the Northern Hemisphere‚ the Country extends between 8° 4’ and 37° 6’ latitudes north of the Equator‚ and 68° 7’ and 97° 25’ longitudes east of it. Indian Standard Time Area Border Countries
Premium India
1.0 Case Study : Microsoft in India 1. Why does Microsoft’s traditional strategy of one size fits all not work well in emerging markets such as India? There are four main marketing strategies. It can be categorized as Globalization strategy‚ transnational strategy‚ internationalization strategy and localization strategy. As shown in diagram 1.0. Emphasis on local responsiveness high low low
Premium Windows XP Microsoft Windows Operating system
Volkswagen Group India emphasized on all aspects of marketing mix including product‚ price‚ place and promotion. The company offered three brands including Audi‚ Skoda and Volkswagen that together comprised of 15 different models as of late 2009. Volkswagen Group India mainly catered to the luxury segment of the Indian car market. The company had established presence in India through separate distribution channels for each of its brands. In its initial years‚ Volkswagen Group India primarily used
Premium BMW Maruti Suzuki Marketing
Urbanisation in India Urbanisation in India was mainly caused after independence‚ due to adoption of mixed system of economy by the country which gave rise to the development of private sector. Urbanisation is taking place at a faster rate in India. Population residing in urban areas in India‚ according to 1901 census‚ was 11.4%.[1] This count increased to 28.53% according to 2001 census‚ and crossing 30% as per 2011 census‚ standing at 31.16%.[2][3]According to a survey by UN State of the World
Premium Urbanization Urban area City
booming ever since India came out of the shackles of imperialism and emerged as a politically‚ socially as well as financially independent nation. Although India attained its freedom more than about sixty years ago‚ the emergence of the Indian economy on the global scene has been a rather recent development. This is because of the realization of the true economic growth potential of India‚ by the foreign investors as well as business houses. Till about the recent times. India continued to be a whole
Premium Investment Macroeconomics India
Ford India Private Limited * Ford Motor company‚ an American company‚ manufactures and sells automobiles worldwide. * Henry Ford‚ the founder. * Alan Mulally- President & CEO * Michael Boneham-President and Managing Director The Journey of Ford in India * Ford has been in India since 1907 when it launched Model A here. * In 1926‚ ford India in Canada was established‚ but the operations were discontinued in 1954. * Again in 1995 it was joint venture with Mahindra &
Premium Ford Motor Company
Marketing etc. Since the introduction of E business in 1995 it’s been a part in the growth of the company and changing the business structure. As a part of partial fulfilment of my module I have chosen Air India web site. Air India is one of the leading carriers in International airways in INDIA it uses website extensively for the booking of tickets and promotional strategies E business has became a tool for their growth in the past two years. This report is classified into Two parts in the first
Premium Brand Brand management Branding
| | |SWOT ANALYSIS OF AIR INDIA[pic] | | | |Name: Y.SUMANTH
Premium Airline Low-cost carrier Flag carrier
India: Globalization In 1991‚ the pace of globalization in India had begun to accelerate; from then on things in India were not gong to be the same. Globalization in India has had both its positive and negative effects. Globalization can involve a number of things like the business aspect and agricultural. According to daldrup.org globalization has drastically affected the Business aspect in India. India is expected to have 715 shopping malls by 2016; it has a consumer base of 1.14 million‚ and
Premium Loan Money Economics
Cadbury Kraft Foods has been a market leader in the chocolate category since the last 64 years in India. The chocolate is worth Rs 3‚200 crore in India of which Cadbury Kraft Foods has a 70% share‚ 20% is held by Nestle and the others operate in the remaining 10%‚ which forms around Rs 310-320 crore. ------------------------------------------------- Top chocolate companies and brands in India ------------------------------------------------- Amul Amul is part of the Gujarat Cooperative
Premium Chocolate Nestlé Crunch