Assignment Topic: Marketing of Bank’s Liability products Subject: Marketing Management – I Ankita Roy 11DM008 Neha Saha 11DM018 P.Santhosh 11DM028 Siddarth Singh 11DM038 Anirban Dhar 11DM048 Debabrata Subudhi 11DM058 Marketing of Liability Products Introduction; Commercial banks offers a varieties of product to the customers‚ these products are known as ‘’liability product” because they represent liability of the bank. Consumer generally know them as “deposit product”. There are number
Premium Bank Marketing
2009 R Marketing Communication in Banks A Survey research on ATMs as a part of communications tool for banks Faculty Guide:Prof. R. Srinivasan Faculty‚ ICFAI Business School. Bangalore. Company Guide:Mrs. Kalpana Rao (Senior Strategy Brand Manager) R. K. Swamy(BBDO) Pratik Misra IBS Bangalore 5/24/2009 May 24‚ 2009 [Marketing Communication in Banks] A REPORT ON Marketing Communication in Banks and ATMs By Pratik Misra 08BS0002311 A report submitted in partial fulfillment
Premium
University zaria officials paid a courtesy visit to one of the prominent elder state man in African‚ Ambassador Maitama Sule; one time Nigeria Ambassador to the United Nations. He was part of the African Nationalist that founded the African Union. The visit was to give us insight on panacea to African contemporary issues. EXCERPT: The history of political development in Nigeria and African indeed is very interesting. With the problem now facing us‚ it is only appropriate we should look back there and see
Premium African Union Africa
Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK ICICI Bank is India’s second-largest bank with total assets of Rs. 4‚736.47 billion at March 31‚ 2012 and profit after tax Rs. 64.65 billion (US$ 1‚271 million) for the year ended March 31‚ 2012. The Bank has a network of 2‚895 branches and 10‚021 ATMs in India‚ and has a presence in 19 countries‚ including India. ICICI Bank offers a wide range of banking products and financial services to corporate
Premium Marketing Financial services
Bank of America Marketing Plan Mirona Hussein Lynn University Abstract Bank of America is a financial institution‚ serving individual consumers‚ small and middle market businesses‚ corporations and Governments with a range of banking‚ investing‚ asset management and other financial and risk management products and services. I choose Bank of America for many reasons: it is brand name and good financial position largest bank in the America market and stable and growing sector in US. Through
Premium Bank Financial services Credit card
OF THE PROBLEM: The effect of information technology on the operation of deposit money banks in Nigeria cannot be overemphasized. New and better information technology entails that banks can add the service ‘differentiator’ to their products in a way. However‚ enabling tools which developed information technology can provide will make a significant effect on the operations of deposit money banks in Nigeria . The key to efficient banking lies in maximizing the use of information technology
Premium Bank
bonds. Recapitalization in Nigeria banking sector‚ has built a solid foundation for Nigerian banks to compete favourably with their counterpart world over. Recapitalization causes unemployment due to downsizing‚ merger and acquisition‚ it causes deflation as more money is raked from peoples hand (through sales of shares) In order to build the new capital base. It also leads to current crisis of the banking sector (I.e. the unethical lending’s without collateral as the banks has so much money to give
Premium Mergers and acquisitions
BASEL III AND ABOLITION OF UNIVERSAL BANKING MODEL – IMPLICATION FOR NIGERIAN BANKS Introduction: In the aftermath of the economic recession which pulled down many global banks and exposed multiple weaknesses in regulation and banking structures‚ the Basel Committee on Banking Supervision agreed to new rules on the minimum level (capital ratio) and composite structure of Banks capital on the 12th of September‚ 2010. Broadly speaking‚ the new rules which are widely referred to as Basel III (and are
Premium Bank Banking Fractional-reserve banking
HSBC A brief history Contents Foreword 1 Introduction 2 HSBC in the Asia-Pacific region 4 HSBC in Europe 14 HSBC in the Middle East 22 HSBC in the Americas 26 The making of the modern HSBC Group 32 Principal members of the HSBC Group 36 Further reading 37 Cover: A detail of some of the images displayed on the HSBC History Wall at the HSBC Head Office in London. A major work of art designed and built by Thomas Heatherwick Studio
Premium Bank
United Bank of India (UBI) is a state-owned financial services company headquartered in Kolkata‚ West Bengal‚ India. Presently the bank has a three-tier organizational setup consisting of its Head office in Kolkata‚ 34 Regional offices and 1700 branches spread all over India. However‚ its major presence is in eastern India. On March 30‚ 2009‚ the Indian government decided to approve the restructuring United Bank of India.[1] The cabinet has approved the government’s proposal to investing 2.50 billion
Premium Bank India Indian National Congress