Version 1.0 CALIFORNIA PIZZA KITCHEN Everyone knows that 95 percent of restaurants fail in the first two years‚ and a lot of people think it’s ‘location‚ location‚ location.’ It could be‚ but my experience is you have to have the financial staying power. You could have the greatest idea‚ but many restaurants do not start out making money – they build over time. So it’s really about having the capital and the staying power. — Rick Rosenfield‚ Co-CEO‚ California Pizza Kitchen1 In early July
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Lena Reed/Period 1 Be Cool to the Pizza Dude Questions 1. What does “the pizza delivery dude” represent to Adams? What in her description of him leads you to your response? Why does she feel it is important to be “cool” to him and his kind? I think Adams is trying to have “the pizza delivery dude” represent those who are less fortunate than us‚ because if you are kind to those who have it harder than you‚ that kindness will come back to you in any way that you may need it. “What goes around comes
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Case #33 California Pizza Kitchen Synopsis and Objectives This case examines the question of financial leverage at California Pizza Kitchen (CPK) in July 2007. With a highly profitable business and an aversion to debt‚ CPK management is considering a debt-financed stock buyback program. The case is intended to provide an introduction to the Modigliani-Miller capital structure irrelevance propositions and the concept of debt tax shields. With the background of a pizza company‚ the case provides
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Cheese pizza is a consumer product that is bought to satisfy individual’s personal wants. It is a shopping product that requires comparison shopping because it is usually more expensive and found in fewer stores. It is not as popular as pizza box and pizza hut‚ but it is an relatively new product in the market and offers an alternative for customers with different wants. Cheese pizza is now at the growth stage. It is experiencing increasing rate of sales‚ entrance of competitors‚ market consolidation
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BA 481 Professor Johnston 2/6/12 Pizza & How It Has Evolved As of late‚ pizza throughout the United States is consumed on a daily basis. Each year‚ the pizza market is a $30 billion industry. However‚ during the early years of our country pizza could only be found in high Italian populated neighborhoods located in big cities like Chicago‚ New York City‚ and Philadelphia. Due to the increase in popularity and marketing strategies to compliment it‚ pizza went from peasant food in the 1700s
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example‚ they found out that their marketing mix elements has to vary depending on what country they were in. Another example of a marketing mix element that needed some change was when they were opening their franchise in Japan. Granted all the pizzas look the same but some of the toppings are not accepted in other cultures. In Japan‚ they did not know what pepperoni was. They thought it was a type of pepper‚ and when they found out it was a type of meat; they were a little discouraged because
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Pizza Store Layout Simulation University of Phoenix Introduction The concept of the learning curve is a powerful tool and is applicable to all learning processes. In this simulation I became the manager and ran the Pizza store hoping to produce a better process for the amount of time a customer waits for their order. The goal of my job was to apply the learning curve concepts to test the alternative against the current process of the Pizza store. I will explain and provide information
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California Pizza Kitchen Chris Schroeder FI 602: Financial Strategy and Valuation Fang Chen September 21‚ 2012 Introduction In July of 2007‚ California Pizza Kitchen (CPK)‚ a casual dining pizzeria started in California by co-owners Rick Rosenfield and Larry Flax‚ was faced with the decision to invest in a stock repurchase program. Led by Chief Financial Officer Susan Collyns‚ the financial team of CPK was reviewing the preliminary results for the second quarter to determine if the stock
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information‚ sold information and delivery information. Management information system Input: data from TPS Processes: use the data to summarize into report. Output: the report present the employee performance‚ the time to make pizza and delivery to customers. Besides‚ report present the profit and loss. Decision support system Input: data from TPS and external data Processes: managers analyze data. Output: analyze customer’s favor and sales feature. Managers
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Preparatory Questions for California Pizza Kitchen 1. In what ways can Susan Collins facilitate the cusses of CPK? 2. Using the scenarios in case Exhibit 9‚ what roles does leverage play in affecting the return on equity (ROE) for CPK? What about the cost of capital? a. Leverage increases Beta for the firm since debt to equity ratio increases from unlevered beta. We use 10 year Treasury bond as our risk free rate and for market risk premium we use current prime lending rate for June 2007
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