AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications mix is: a. the advertising program. b. the sales force. c. the image mix. d. the promotion mix. Answer: (d) Difficulty: (1) Page: 470 2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor? a. advertising b. public relations
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Health Care in U.S. and Nigeria Carlyn Ryland Dr. James Johnson HSC 507 Health Systems May 15‚ 2010 I. Introduction: Description and location of Nigeria Nigeria is located in the horn of Africa‚ bordered by the countries of Niger in the north‚ Chad in the northwest‚ Cameroon in the east‚ and Benin in the west. The Gulf of Guinea completes the southern border of Nigeria‚ which is part of the Atlantic Ocean that gives the country 853 km of coastline. Nigeria composes a land mass
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EBONG GROUP MANAGING DIRECTOR/CHIEF EXECUTIVE UNION BANK OF NIGERIA PLC ABSTRACT Against the backdrop of the role of banks as financial intermediaries and their function as the engine of growth of the economy‚ this paper examines the extent to which the banking industry has helped to stimulate economic activities in Nigeria and what the prognosis looks like in the post-consolidation era. The paper notes that the banking industry in Nigeria witnessed a remarkable growth in terms of deposit base‚ number
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The Practice of Bilingualism in Nigeria: Factors That Encourage Bilingualism – Before‚ During and After the Colonial Era A Term Paper Submitted in Partial Fulfilment of the Requirements of the Course: ENG 503: Bilingualism and Multilingualism June 2010 By Emmanuel U. Dimike 2009026016F Dimike‚ 2 INTRODUCTION In the world today‚ the number of people who use more than one language is greater than the number of people who use only one language. This study focuses on these people with more than one language
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International Money Transfer in Nigeria (Kester Osahenye) Introduction With an estimated 145 million inhabitants (Nigerian Population Census December 2006)‚ Nigeria is unarguably the most populous country in Africa. Since the emergence of the nascent democracy‚ Nigeria now plays a pivotal role in African migrations. As Africa’s economic giant‚ Nigeria has also become increasingly involved in international migration to Europe‚ the US‚ the Gulf countries and South Africa. Yet Nigeria is a source and destination
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The ethics of a company can be measured by different theories. Some of these theories can be used to measure Shell Petroleum Development Company of Nigeria (Shell Nigeria). The first ethical measure discussed is utilitarian reasoning‚ also referred to as cost-benefit analysis‚ which compares the costs and benefits of a decision. Secondly for the human rights theory‚ were the rights of the stakeholders respected? Third‚ the ethical theory of justice is measured by whether the benefits and costs
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The mental health problem is global and millions of people are affected. It exists in Nigeria such that it has become a public health issue‚ yet the mental health system in Nigeria appears to be inept in meeting the needs of sufferers of mental illnesses. This paper discusses the increasing importance of mental illness as a public health concern globally with particular emphasis on the Nigerian mental health issue. It is organised into various sections discussing the global mental health problem;
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Head Counts and House Census to Nigerian Sustainable Development Kofo A. Aderogba Department of Geography and Environmental Sciences Tai Solarin University of Education Ijebu-Ode‚ Ogun State‚ Nigeria kofoaderogba@yahoo.com Key words Population census‚ Limitations‚ Sustainable development‚ Virtues‚ Nigeria Abstract The 2006 population censu was scheduled‚ planned and executed. The objective of this paper is to highlight the uniqueness and credible attributes of the exercise: and to make recommendations
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INTRODUCTION Crime and punishment are two concepts that are vital to the harmony and peaceful co-existence of a state. The goal of every society is that every inhabitant should pursue his interest and aspirations without fear or hindrance from another co-inhabitant. In securing this‚ every community of man has always put in place rules and norms that regulate the interaction of the inhabitants. Certain conducts in the society that threatens the societal goals are collectively frowned at. Such
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Research Journal of Finance and Accounting ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online) Vol 3‚ No 10‚ 2012 www.iiste.org International Financial Reporting Standard (IFRS): Benefits‚ Obstacles And Intrigues For Implementation In Nigeria *IKPEFAN‚ OCHEI AILEMEN Ph.D (Banking &Finance)‚ ACA‚ACIB Department of Banking & Finance‚ Covenant University‚ Ota‚ Ogun State E-mail: ochei_ikpefan@yahoo.co.uk; Tel:234- 08053013418 **AKANDE‚ A.O B.Sc (Business Administration)‚ MBA; Department of
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