Case Study | Strategic Management | 10th August 2010 | ------------------------------------------------- Introduction In June 2008‚ India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Forming a part of the purchase consideration were JLR’s manufacturing plants‚ two advanced design centers in the UK‚ national sales companies spanning
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Identify the Brand Elements | | 1. The brand we are working for is the global TATA brand. TATA Motors is a part of the TATA group and the use of the TATA name and trademark (logo) is governed by manuals‚ codes and agreements issued by TATA Sons. The use of the TATA brand defined in and regulated by TATA Brand Equity and Business Promotion Agreement. The TATA brand is a Corporate Brand. The soul of the Tata corporate brand has been expressed down the ages through an exceptional set of
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Ethical & Unethical behaviour Tata Group Report by Kumar Saurabh [ERIA11XXX] Jis Joseph Palakaran [ERIA11XXX] Vasudevan Balasubramanian [ERIA110XX] Vijay Anand Ganesan [ERIA11022] Viswanathan Panchapakesan [ERIA110XX] Table of Contents Tata Group - CSR 3 Company Profile 3 Tata Core Values 4 Purpose 4 Core values 4 The Good 5 26/11 Mumbai Attack Incident 5 Tata Group’s Contribution After 26/11 5 Tata Council for Community Initiatives
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Abstract Tata Motors Limited (formerly TELCO) is an Indian multinational automotive manufacturing company headquartered in Mumbai‚ Maharashtra‚ India and a subsidiary of the Tata Group. Its products include passenger cars‚ trucks‚ vans‚ coaches‚ buses and military vehicles. It is the world ’s eighteenth-largest motor vehicle manufacturing company‚ fourth-largest truck manufacturer and second-largest bus manufacturer by volume. Tata Motors has auto manufacturing and assembly plants in Jamshedpur
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Tata Motors Industry Analysis: Tata Motors is currently situated in India with only 6% of the revenue coming from exports. India’s automobile market has grown steadily over the last seven to eight years‚ with the exception of the previous two years where the effects of the global downturn were felt‚ primarily in sales of passenger vehicles. Indian automobile market (passenger vehicle) share is currently little more than 4% of the total available market. In the year 2011-12‚ total 2.53 million
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TATA –KISAN SANSAR The journey of Tata Kisan Sansar can well be described in three phases: Phase 1: Tata Kisan Kendra as a retailer of Agri-inputs Phase 2: Repositioning of Tata Kisan Kendra to Tata Kisan Sansar thereby considering TKS as a ‘seed to produce’ business. Phase 3: TKS as a solutions provider that helps farmer enhance his productivity and an agent that changes the face of Indian farming. Tata Chemicals Limited had first started with the objective of providing agri inputs to the
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rganizational tataA) What elements of the different motivation theories (Herzberg‚ Maslow‚ etc) might be relevant in this change process? Some of the changes that occurred at Biogen included a change of location‚ change in management and change in the distribution of roles of departments. Those who were most affected by these changes are the employees; because of the transition to a different country they had to make a tough decision‚ whether to move and keep their jobs or stay and quit. Herzberg
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low-cost provider approach strategy‚ so they wanted to offer a wide range of products that offered the lowest cost of ownership. - The commercial vehicle sector increased 22% overall from 2011 to 2012. - Tata motors are perfectly positioned to acquire more market share domestically. - Because Tata is a known and popular brand in India‚ and their benefit of being a domestic firm‚ they are easily able to maintain their consumer focused operation style. - Their plans to sell annual maintenance contracts
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(i) Examine the market implications of acquiring the Daewoo plant by Tata Motors Tata Motors inked an investment agreement in February 2004 to acquire the South Korean truck-major Daewoo Commercial Vehicle for $102 million. The acquisition marks the beginning of Tata Motors global expansion trail and is expected to help the company make headway in a number of other markets. Tata Motors is the largest company of the Tata Group of companies. Poised at a Global growth mission where it aspires
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7/22/13 Brand Positioning Strategies of TATA Nano Upload Sunny Chauhan View Public Profile Recently ReadMy LibrarySocial Feed My UploadsMy CollectionsMy Stats AccountHelpLog Out Search the world’s digital library. Browse Books Fiction & LiteratureRomanceScience FictionBody‚ Mind & SpiritReligionBusinessHistoryScienceTravelSelf-help Other Content School WorkHow-To Guides/ManualsResearchComicsMagazines/NewspapersPresentationsGovernment & PoliticsBrochures & CatalogsRecipes/MenusCreative Writing
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