Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors‚ you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s‚ trucks‚ commercial vehicles‚ 4×4…etc since the company began in 1945. Meanwhile‚ Tata Motors Limited has also become the largest automobile producer in India market. Marketing strategies of Tata motors What makes the
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MANAGEMENT PROJECT SWOT AND STEEPLED ANALYSIS OF TATA MOTORS BY: Kosuru Sai Malleswar (SC09B093) Dhruti Ranjan Gaan (SC09B017) Kshitiz Sinha (SC09B125) Kumar Harshit (SC09B144) L. Deepak (SC09B074) 1|Page TABLE OF CONTENTS ABSTRACT.................................................................................................................................................. 3 INTRODUCTION ..................................................................................
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BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA PHOTON NEW APPLICATIONS: 23 BIBLIOGRAPHY:
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Company Activities TATA Docomo is Tata Teleservices Limited’s (TTSL) Telecom services on the GSM platform arising out of the TATA group’s alliance with Japanese telecom NTT Docomo. Tata Telecom Services (TTSL) is the pioneer of CDMA1x technology platform in India. The company has earmarked an investment of $2 billion on its pan-India GSM network rollout. This new pricing strategy changed the rules of GSM game‚ which was dominated by Airtel and Vodafone. Tata Docomo launched its first mobile handset
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NAME: Swati Yadav ROLL NO. 2756 (51) BATCH: Bill Gates SUBJECT: Economics COMPANY NAME – TATA COMMUNICATION CORPORATE OVERVIEW The company’s scale of transformation services partnerships include: • 1‚600 service providers • 785 mobile operators • 650 IP customers • 480 direct voice bilaterals • 55 IP peering partners • 40+ Network to Network Interfaces (NNIs) Tata Communications has forged partnerships spanning the consortium of cable operators‚ including SEACOM‚ SEA-ME-WE 4‚ C2C
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increasing it‚ but if you cannot‚ do not lose what we have done already.” -Jamsetji Tata to his son Dorab on his deathbed. Jamsetji Nasserwenji Tata was a visionary. More than a century ago he laid the foundation of the business that now stretches across 7 business sector‚ 80 countries‚ and 6 continents and touches a millions of lives inspired by his desire to see India as one of the world most advanced nations. Jamsetji Tata had three great ideas of his life: setting up an iron and steel company‚ generating
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Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation of how the market was segmented during the time of the case. This makes it easy to see that most mobile persons were buying motorbikes‚ scooters‚ and things of that sort. A subdivision of
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TATA & CORUS (A case of Acquisition) COMPANY’S PROFILE TATA STEEL • Founded in 1907‚byJamsetji Nusserwanji Tata. • Tata company listed on BSE and NSE and employs about 82700 (2007) people. • started with a production capacity of 1‚00‚000 tones has transformed into a global giant . • Its revenue in 2005-2006 was 5.0 billion US $. • It has a main steel plant located at Jamshedpur. • The Company also has three Greenfield steel projects in the states of Jharkhand‚ Orissa and Chhattisgarh.
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Comparative Issues on International Management Tata “Nano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said‚ 2012). This caught the attention of the consumers in India especially those that earned an average income in the country. This four-wheeled drive vehicle replaces the motorcycle and scooters due to its safety and convenience. India’s "People’s Car" will be a "safe‚ affordable‚ all weather
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CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD’S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano‚ the world’s cheapest car‚ manufactured by India based Tata Motors. On March 30‚ 2009‚ Tata Nano was launched with an ex-factory price tag of INR 100‚000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing
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