spending. "The per-capita consumption of chocolates has increased from 40gm in 2005 to 110-120 gm now and there is a lot of scope to grow even further‚" says Rajesh Ramanathan‚ director‚ HR‚ Cadbury Kraft Foods. Increasing consumer demand has led to more and more players entering the market. Cadbury Kraft Foods has been a market leader in the chocolate category since the last 64 years in India. The chocolate is worth Rs 3‚200 crore in India of which Cadbury Kraft Foods has a 70% share‚ 20% is held by Nestle and
Premium Chocolate Nestlé Crunch
CASE FACTS Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser
Premium Volkswagen Marketing Volkswagen Polo
adequate for a comfortable lifestyle. India has the world’s largest number of poor people living in a single country. Out of its total population of more than 1 billion‚ 350 to 400 million people are living below the poverty line. Nearly 75% of the poor people are in rural areas‚ most of them are daily wagers‚ landless laborers and self employed house holders. There are a number of reasons for poverty in India. Some of the basic reasons of rural poverty in India are: • Unequal distribution of income
Premium Poverty India Socioeconomics
result was emerging. Beyond doubt the flow was in favor of Bharatiya Janata Party (BJP)‚ the major opposition party. By the end of the day... The Congress was truly humbled with an abysmally low tally... 44 seats‚ the lowest ever in the electoral history since independence. For the first time in two decades BJP emerged on its own as the largest single party. Backdrop & Introspection The result had its impact‚ at the Congress Parliamentary Board Meeting‚ the next day. Party President Mrs. Sonia
Premium Bharatiya Janata Party Indian National Congress Narendra Modi
India’s Tejas‚ light combat helicopter dazzle participants at Aero India From ANI Bangalore‚ Feb 9: India’s own first supersonic multi-role combat aircraft Tejas and light combat helicopter (LCH) dazzled participants at the Aero India 2011 on Wednesday with their breathtaking aerobatic manouveres at Air Force Station Yelhanka. It was for the first time that India’s indigenously developed fighter‚ including a trainer variant and a naval variant‚ were on display in a combat-related role on
Premium
to perform specific job in industrial environment. Fortunately‚ I got golden opportunity to visit and complete my six week training at THE TIMES OF INDIA. Here‚ I got chance to see the functioning HRD departments and imbibe alot learning of the subjects THE TIMES OF INDIA is a wide Organization producing newspapers‚ the main productsincludeTimes of India‚ Economic Times‚ Radio Mirchi etc. It has developed in many fields.Today guess is a legend in the world of business and organisation at a home and
Premium
COSTING AND MANAGEMENT ACCOUNTING PRACTICES COMPANY: BATA INDIA Ltd. EXECUTIVE SUMMARY This report discusses the detail of 1) Bata’s main line of business. 2) Its main competitors and their value chain comparison. 3) Strategy the company is following. 4) Current Costing System of the company. 5) Decision making on the basis of cost and information. 6) Decisions are being taken using management accounting information. To summarise the above points we know that Bata is the fastest
Premium Costs Retailing Material
and may not become slave himself alone but may assist the aggressor in making the whole nation slave. India has been prone to foreign attacks for centuries. It is neither just a chance nor a sheer miracle that the country has maintained old traditions and culture. During different periods there have been patriots who sacrificed all they had to save the motherland from the foreigners. Right from the invasion of Babar we have Rana Sanga-Maharana Pratap during the expansionist designs of Akbar. The
Premium Nationalism Indian Rebellion of 1857 Maharashtra
Planning in India RICHARD S. ECKAUS MASSACHUSETTS INSTITUTE OF TECHNOLOGY introduction Indian planning is an open process. Much of the controversy and the debates that accompany the preparation of the plans are public. The initial aggregate calculations and assumptions are either explicitly stated or readily deducible‚ and the makers of the plans are not only sensitive but responsive to criticism and suggestions from a wide variety of na- tional and international sources. From original formulation
Premium Economics Population growth Capital accumulation
Executive Summary Union Carbide India Limited was a pesticide factory that located at Bhopal‚ India. After the plant built at Bhopal‚ India in 1969‚ the production of pesticide helped to increase the production of grain and cut the grain losses from 25 percent to 15 percent. In 3rd December 1984‚ an incident happens and it becomes the worst industrial accident in history. Poison gas leaks from Union Carbide pesticide factory in Bhopal. It spreads throughout the city‚ killing approximately 200‚000
Premium Bhopal disaster