Nike is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is the world’s leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 2012. The company was founded on January 25‚ 1964 as Blue
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CSR Analysis and Impact on Operations Nike has a Code of Business Conduct and Ethics that includes its commitment to the environment and is a signatory of the UN Global Compact. Nike has created a team of sustainability managers led by an independent director. Its environmental goals include producing ’eco-friendly ’ products and minimizing its environmental impact through the reduction of greenhouse gases‚ organic solvents and PVCs. Nike acknowledges the difficulty of tracking environmental
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people represent the brand |Violated overtime laws and minimum wage rate in Vietnam‚ in 1996 | |(Michael Jordan) which help to reinforce its credibility |Contracts overseas companies that involving child labour. | |Is in the top 3 of climate-friendly companies | | |Is a very competitive organisation |
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Heracles and the twelve labours The story of why Heracles initially had done the 12 labours was that he had killed his first wife and had wanted to repay for his sins. So he had prayed to the gods and was told that him to bind himself for eight years as servant to king Eurystheus and perform ten tasks for him. The ten tasks had turned in to 12 for the reasons of Heracles had help in on and gained from another. King Eurystheus decided Heracles first task would be to bring him the skin of the invulnerable
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Nike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million‚ around $48 million below its earlier forecast for the third quarter ended February 28‚ 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the company’s reputation as an innovative user of technology. The supply chain software implementation was the first part of
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Globalization and child labour Introduction Globalization can be seen in many different forms. According to (Gunter & van der Hoeven‚ 2004) it often refers to the gradual integration of economies and societies driven by a lot of factors. New technologies and economic relationships can both be seen as major drivers of globalization (Gunter & van der Hoeven). Also‚ national and international policies of governments‚ international organizations and civil society contribute to the globalization
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The Temple of Athena Nike was designed by Kallikrates as part of the Parthenon out of marble. During its inception‚ the greatest Athenian architects and sculptures of the Classical period a play in its design. Followers built the temple as a way to worship the Gods of war and it stood as a symbol of the military and political strength of the Athenians. Athena was celebrated with the hopes of bringing victory. Athena is the virgin Goddess of reason‚ intelligent activity‚ arts and literature. She is
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Nike has been accused of using child labor in the production of its soccer balls and shoes for Nike in Pakistan. While Pakistan has laws against child labor‚ the government has taken very little action to terminate it. It is said that only a boycott by the United States and other nations will have any impact on child-based industries. In addition‚ the U.S constitution states that child labor is an illegal and inhumane practice and any U.S. company found guilty practicing and encouraging it will
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summary The purpose of this text is to give a comprehensive look over the past achievements of Nike Inc. The author is offering a brief history and is presenting‚ Nike Inc through the Marketing Mix of a company. All 4P’s Product‚ Price‚ Place and Promotion are presented and systematically defined and explained. Examples about the 4P’s are given and suggestions are made. Some opportunities that Nike must try to achieve and threats that the company has to overcome are described. In the conclusion
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Discovering Emotional Labour Emotional work is the control of a person’s feeling in order to display the appropriate emotions to others in different situations (Hochschild‚ 1983: Pg.7). In other words‚ a person has to put aside his or her own feelings and shows the right emotions in the right place at the right time. This concept can be applied to many aspects of our daily life and when used in terms of it being sold for a wage‚ Hochschild (1983) define it as emotional labour. By focusing on the
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