Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited‚ a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company‚ Disney HK. It aims
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Hong Kong Disneyland Theme Park HT114003 1C o Laam To Man Chun Chan Ka Chun Chiu Ka Hin Wong Ching Wai Hung Chi Chung Yau Kwok Fung Contents 1. Background 2. Vision 3. History & Future 4. SWOT analysis 5. PEST analysis 6. Marking Mix (Product ‚ promotion ‚ place ‚ price) 7. Conclusion Background • September 12‚ 2005 • 126 hectares • Reclaimed land in Penny’s Bay ‚ Lantau Island • Chief Executive of the Hong Kong Disneyland Resort ‚ Jin Wenhao • Ownership : Disney 47% HKSAR 53% Vision A
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LEGEND MAIN STREET‚ U.S.A. ATTRACTIONS 1 Disneyland® Railroad 2 Main Street Cinema Main Street Vehicles* (One-way transportation only) FRONTIERLAND ATTRACTIONS 22 Big Thunder Mountain Railroad 23 Pirate’s Lair on Tom Sawyer Island* 24 Frontierland Shootin’ Exposition 25 Mark Twain Riverboat* 26 Sailing Ship Columbia* 27 Big Thunder Ranch* hosted by Brawny. (Operates weekends and select seasons only) (minimum height 40"/102 cm) DISNEY DINING 28 The Golden Horseshoe MICKEY’S TOONTOWN
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Is Windfall Profits Tax an effective measure to broaden the tax base in Hong Kong? Introduction Statement of the problem(s) Comparing HK tax base with the international level Stating the influence of narrow tax base Specifying the need to broaden tax base Literature review Rationale behind broadening the tax base should be in line with taxation principles. To look at the effectiveness of the windfall profits tax‚ we should first look at the taxation principles. The principles
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How Would the Commercial Banks respond to Ocean’s park strategic plan? Was the park’s positioning strategy strong enough to win their confidence in the face of competition from Disneyland? SWOT Analysis Strengths: Ocean Park has a number of strengths that enables it to capture opportunities fuelled by the needs of customers. Ocean Park’s strength is its strong brand. Ocean Park developed a reputation for providing educational and entertaining activities tied to environmental conservation. Its
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Case Brief: Disneyland 1.) How accurate was the projection of visitors to the park? Estimated attendance: 2005 – 5.6 million Actual attendance: Sept. 12‚ 2005 (opening day)-5.2 million In its first year‚ Disneyland in Hong Kong were 400‚000 short of its target of 5.6 million projected visitors Estimated attendance: 2008: 7.1 million Actual attendance: 8.2 million In order to attract more visitors‚ the park has announced to add four new attractions‚ apart from the already-announced
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1. How would you value the Hong Kong Disneyland project from the perspective of Walt Disney? The valuation of Hong Kong Disneyland from the perspective of Walt Disney is done by taking the following assumptions: Cost of Capital = 9.52% Cost of Government Debt = 8.19% Cost of Commercial Bank Debt = 11.36% Cost of Equity = 12.3% (10 year average) Inflation = 7.31% (10 year average) Gross margin = 37% Operating Cost = 22% Variable Management Fee = 5% With the above assumptions the FCF
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for the Disneyland in Hong Kong. Major Pillars of Hong Kong economy It can be segmented as: Tourism from mainland China Tourism from Taiwan and Southeast Asia Tourism from Other countries Market Barrier The market barriers can be categorized into: Pricing Competition Culture The main market barrier was competition. The large amusement park in Shenzhen was a treat to the Hong Kong Disney land because the Ocean Park had become an all-rounder by then. 1.) Hong Kong Disneyland (HKD)
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little simpler by comparing it to something we’re all more comfortable with? Take Disneyland for example! Everyone is familiar with Disneyland and how it works. Let’s see just how similar these two can be. First‚ would be the entrance gate. The entrance gate could be our cytoplasm. Cytoplasm is the jelly-like fluid that fills a cell and inside is all the other cell organelles and cell parts. Just like Disneyland‚ inside the entrance gates are all the attractions and entertainments. Next‚ we can
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Theme Park Engineering 1. An accurate descriptor on the demographics of guests Hong Kong Disneyland is a fantasy and romantic place. Couples and family are the main guests in the beginning. Now‚ mainland visitors also are main of Hong Kong Disneyland guest. There have a lot of characters from famous Disney stories ‚such as Mickey Mouse‚ Minnie Mouse‚ Princesses . Thus it can attract children. Especially for 12 years children‚ they love these characters very much. And the girls love
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