Case Study Jet Blue INDUSTRY The airline industry has seen many changes and problems over the last ten years. Some of these issues were because of the economy and others were simply because of competition and the need for your company to adapt with others. The airline industry in 2006 only had two types of competitors and if you could became a leader in one of them you would see your profits vastly rise. The difficulty in become one of these leaders was that the industry is very tough. Every move
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Neeleman is Chairman and CEO of JetBlue Airways Corporation.He started his career in the airline industry in 1984 when he co-founded Morris Air. As president of Morris Air‚ he implemented the industry’s first electronic ticketing system and pioneered a home reservationist system .JetBlue is Neeleman’s third successful launch in the aviation business‚ His goal is to bring people back to air travel by offering low fares‚ friendly service and a high quality product. JetBlue is now the largest carrier
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A Tale of Two IS Projects The reservation system at airlines such as WestJet and JetBlue is essential to their everyday existence and would impede their ability to conduct business efficiently and confidently. According to Laudon‚ the reservation system contains passenger information‚ airport flight times and flight destinations‚ it allows passengers to choose seats for flights‚ collects payments‚ and connects to airport kiosks which allows passengers to check-in for a flight‚ check their bag
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References: Delta Airlines 2000-2002 10K financial report retrieved October 17‚ 2003 from http://www.delta.com/inside/investors/annual_reports/index.jsp Historical stock price data retrieved October 31‚ 2003 from http://bigcharts.marketwatch.com JetBlue Airways 2000-2002 10K financial report retrieved October 31‚ 2003 from http://media.corporate-ir.net/media_files/NSD/jblu/reports/2002_10K.pdf Marshall‚ D.‚ et al‚ 2002‚ Accounting: What the numbers mean [5th edition]. San Francisco: Irwin/McGraw
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become a business imperative. Increasingly‚ managers and leaders realize that the key to business growth and success is through developing the skills and knowledge of its workforce. The best practice companies we observed included Southwest Airlines‚ Jetblue‚ British Airways‚ Singapore Airlines‚ and Virgin Atlantic Airways; all of which have made it on the Fortune 500 list of “Most admired Companies”. We came to the conclusion that these five airlines can be seen as best practice companies in the field
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Building the Right Relationships with the Right Customers. Copyright © 2012 Slideshare Inc. Retrieved May 17‚ 2012 from: http://www.slideshare.net/mehmetcihangir/segmentation-targeting-and-positioning-presentation Woodyard‚ Chris‚ Pitting Southwest vs. JetBlue USA TODAY. Retrieved May 17‚ 2012 from: http://www.usatoday.com/travel/news/2004-07-05-biztravel-comparison_x.htm
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1990s‚ none of the five largest air carriers in the US earned it cost of capital. Why do such low rates of return on investment persist in the airline industry? 2. Despite the challenging industry environment‚ airlines like Southwest Airlines and JetBlue earn enviable returns. How? 3. Why have all of the subsidiaries of legacy airlines‚ including Delta Express‚ failed? 4. What will happen to Delta Airlines if it continues to respond to low-cost airlines in the way it has in the past? Can you size
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Problem definition There were many problems but the main issue was in the following: The Decision making in both incidents was not rational Lack of planning for unexpected problems‚ although as mentioned in the two cases weather problems can be predicted approximately‚ so a solid plan should have been made. Problem Justification Although Rommel’s decision is a legal and rational decision from his point of view‚ yet it was not an ethical one and it was biased. His decision was utilitarian it
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JetBlue had a fleet of 194 Airbus A320 aircraft and 30 Embraer 190 regional jet aircraft. JetBlue revenue in2007 was $2.6 billion‚ one-quarter the size of Southwest. The company had a net loss in 2005 and 2006but returned to profitability in 2007. A major ice storm that hit New York in early 2007 severely
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competitive edge for the industry. Corporate social responsibility also increases sustainability by assisting the industry in achieving its goals and increasing long-term shareholder value. One company that exhibits this corporate social responsibility is JetBlue. They are dedicated to serving the needs of America’s youth as well as their community. Ian Deason‚ the director of airport operations‚ stated that “Flying is our core business… our core values include caring‚ integrity and passion.” The company
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