would recommend JetBlue as a good place to work. * JetBlue’s revenues are closely tied to engagement so small improvements in key driver metrics generate big results. * Key drivers of crewmember engagement are pride/personal commitment‚ brand‚ crew leaders‚ executive leadership‚ team/people and work environment. * These six dimensions of engagement are now mapped to revenue growth and shareholder value. * Listening to employees in terms of what they like about JetBlue and their jobs
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of two major weather factors‚ winter snowstorms andsummer thunderstorms‚ snowstorms are easier to handle because they are more predictable. Don’t tell tha t toJetBlue‚ however. On February 14‚ 2007‚ JetBlue wasunprepared for a snowstorm that hit the East Coast. Dueto the lack of planning‚ JetBlue held hundreds ofpassengers on its planes‚ at JFK‚ in some cases for aslong as 10 hours (with bathrooms closed!). To the stranded travelers‚ JetBlue’s tepid offer of a refund was just as
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Questions 1. Refer to Chapter 1’s discussion of different types of information systems. Which types of ISs can gain strategic advantage and which cannot? Why? (20 m) 2. Read the case study of JetBlue in Chapter 2 of your textbook. Referring to the list of the eight basic initiatives‚ classify the initiatives of JetBlue. (20 m) 3. An SIS often offers a corporation short-lived advantages. How so? (10 m) Discussion 1. Some argue that an SIS gives larger companies an unfair advantage and might even
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been successful in standing out from its competitors. Porter’s Five Forces: Threats of Entry (low)- There are many airlines to compete with but Southwest Airlines has proved they can compete with them with their lower prices and no baggage fee. JetBlue is an airline company that started up operations in 2000 and has been steadily grown in the United States. They have cheap flights just like Southwest which kind of makes them a rival. The only reason why they are not labeled as a threat is because
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Case 1: The Battle for Logan Airport: American Airlines vs. JetBlue 1. Who are the major competitors in this industry? Where do they compete (right before this case was written) in terms of their primary markets? Are their resources different from each other? Why or why not? What are their strengths and weaknesses? The major competitors in the industry have to be divided into three categories depending on the segment in the air carrier market. The first category is the major carriers such
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ABSTRACT Strategic Corporate Communication is communication that happens in a corporation e.g. business‚ company‚ shop or group of companies. It is about laying a plan to reach the intended objectives of the company. Let say if the company needs to make profits it should have its strategic plan to reach that goal. On the other hand‚ those strategic plans must involve internal and external public. Mainly Strategic Corporate Communication is supported by a detailed research plan. Corporate
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[pic] Southwest Airlines Financial Performance Analysis Presented to Gary C. Kelly Chairman of the Board‚ President and CEO by Total Resource Network Raquel Alston‚ Tanya Spencer and‚ Nicole Stenhouse for BUS 515 Financial Management Professor James Kerwin October 3‚ 2011 Introduction Total Resource Network (TRN) congratulates Southwest Airlines for thirty-eight years of consecutive profitability. This is a major accomplishment that should be applauded especially
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Projects C12 JetBlue and WestJet A Tale of two IS Project MIS 11E‚ Laudon (Chapter 14 Managing Projects) 3-2 Managing Global Systems C13 Nestle Tries for All for one Global Strategy MIS 11E‚ Laudon (Chapter 15 Managing Global Systems) 3-3 Developing Business/IT Strategies C14 Centene‚ Flowserve‚ and Shaw Industries: Relationships‚ Collaboration‚ and Project Success MIS‚ O’Brien (Chapter 11 Developing Business/IT Strategies) 3-4 Developing Business/IT Solutions C5 JetBlue Airways‚ WestJet
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customers wrathful and conveyed a horrible reputation. In the wake of seeing what happened to WestJet‚ JetBlue tested a equivalent threat of losing customers all through the redesign framework or system despite they would have been wise to reason costs to development a go down site. Sol 3: WestJet would have been wise to supervise a huge amount of scenarios by empowering new framework however JetBlue learnt from the scenarios of WestJet and took wellbeing measures. WestJet would have done well to
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fuel costs to be the lowest in the industry. Porter’s Five Forces 1. Competitive Rivalry within the industry was high. Southwest differentiated in cost leadership with the lowest cost per available seat mile. However‚ many new entrants such as JetBlue mimicked Southwest’s strategy and were able to lower the prices by trimming the margins. 2. The threat of new Entry was low due to high startup costs. Due
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