Strategy Content Issue 1: SWA’s decision to acquire AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair‚ as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post‚ 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although‚ this is a great sales tactic‚ it
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back--and catapult new products forward--into the growth phase. The author describes three positioning strategies that marketers use to shift consumers’ thinking. Reverse positioning strips away "sacred" product attributes while adding new ones (JetBlue‚ for example‚ withheld the expected first-class seating and in-flight meals on its planes while offering surprising perks like leather seats and extra legroom). Breakaway positioning associates the product with a radically different category (Swatch
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Executive Summary In 2009 Gary Kelly‚ the CEO of Southwest airlines‚ was contemplating what it would take for Southwest to survive the economic downfall‚ due to high oil prices and decline in demand‚ that was upon the airline industry. One might argue that in the face of many options Southwest both diversified in there solutions as well as stayed true to the brand they had created. We will argue they did both. They branched out in terms of expansion and customer service‚ while remaining true to
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Introduction The course Aligning People and Strategy has helped me to recognize the importance of including human resources in the strategic management process‚ whether it is with respect to hiring talent‚ retaining talent or managing talent during an organizational change. Through the cases and articles discussed in class‚ I have also learned that Human Resource Management (HRM) plays a vital role in a company’s success. For instance‚ Cirque de Soleil would not be able to pursue its mission
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The challenges that US companies face in doing business with Cuba are in many different ways. The legally prohibiting of business and finance is expensive and the embargo does hurt the Cuban economy‚ as well as cost US organizations a lot of money. Indeed‚ the Cuban government had estimated that embargo costs $685 million every year but for the United States‚ it’s even more than $1.2 billion in forfeited profit each year. Cuba has its people have faced many difficulties many professionals like teachers
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Business Horizons (2011) 54‚ 105—113 www.elsevier.com/locate/bushor The early bird catches the news: Nine things you should know about micro-blogging Andreas M. Kaplan *‚ Michael Haenlein ´publique‚ F-75011 Paris‚ France ESCP Europe‚ Avenue de la Re KEYWORDS Web 2.0; User-generated content; Social media; Micro-blogging; Twitter; Ambient awareness Abstract Micro-blogs (e.g.‚ Twitter‚ Jaiku‚ Plurk‚ Tumblr) are starting to become an established category within the general group of social media.
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attitudes’’. Rommel’s quote does reveal selective perception biases since they followed their own interest which is‚ money. Q2: Review the section on common biases and error in decision making. For companies such as Nationwide‚ American Airlines‚ and JetBlue that must respond to natural events‚ which of these biases and errors are relevant and why? Ans: The first error/bias that is relevant to Nationwide Insurance company is ’’overconfidence bias’’ since they believed too much in their own ability
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Angeles Times. Retrieved 2010-01-17. ^ McGeehan‚ Patrick (March 22‚ 2010). "JetBlue to Remain ’New York ’s Hometown Airline ’". The New York Times. Associated Press. Retrieved 2011-03-05. ^ McGeehan‚ Patrick (March 22‚ 2010). "JetBlue to Move West Within Queens‚ Not South to Orlando". The New York Times. Retrieved 2011-03-05. ^ "JetBlue Plants Its Flag in New York City with New Headquarters Location" (Press release). JetBlue Airways. March 22‚ 2010. Retrieved 2011-03-05. ^ Lee‚ Felicia R. (December
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2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling‚ operations‚ maintenance‚ and training more simplified. - Outfit the fleet with fuel-saving‚ performance-enhancing blended winglet that extend flight range‚ save fuel‚ and reduce engine maintenance costs and takeoff noise. - Fuel cost saving
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Retrieved February 20‚ 2012‚ from ABI/INFORM Global. (Document ID: 2153927311). Di Frisco‚ M. G. (2011). Identifying target markets for your brand. Retrieved February 18‚ 2012‚ from: http://www.how-to-branding.com/Identifying-Target-Markets.html. JetBlue Airways Corp. (2012). Standard & Poor’s Stock Report. New York‚ NY: McGraw-Hill Co. Retrieved February 18‚ 2012‚ from: https://wwws.ameritrade.com/cgi-bin/apps/Main. Johannes‚ A Mullins‚ J. W.‚ & Walker‚ O. C. (2010). Marketing management: A strategic
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