diversity in hospitality industry (P1)……………………….2 1.2 Structure of different hospitality organizations (P2)……………………………………...6 1.3 Hospitality role and professional bodies (P3)…………………………………………………8 LO2 2.1 Staffing requirements for different hospitality industry (P4) …………..……………10 2.2 Role‚ responsibilities and qualification required for hospitality staff (P5)……..11 LO3 3.1 Operational‚ managerial and legislative issue resulted from recent developments affecting the industry (P6) ………………………………………………………
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Chapter 7 Question reviews: 1: Why do hospitality firms need to advertise? What factors should be considered when planning an advertising strategy? Hospitalities firms advertise for a number of reasons: Advertise reach a vast audience. Advertising is relatively inexpensive. Advertising prompts audience response Advertising demonstrate competiveness 2: what types of media are available for print advertising‚ and what are the advantages and disadvantages of each type? Print advertising:
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responsibility and‚ therefore‚ it is the role of the tutor to make a subtle change happen. Donaldson (4) has suggested that knowledge becomes understanding when things matter; so in terms of learning it is the role of the tutor to enable learners to understand that it does matter and that therefore they need to take on that responsibility. Sometimes this task is earlier said than done! The learning style which PSA uses is based on the following simple principles: People learn best from experience;
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Division Management Assignment of External business environment in Hospitality industry. Table of Contents Introduction 3 “If we do same thing today as we did yesterday… …we will get the same results tomorrow’’ 1. Forecast for 2009. 4 1. Travelers still tend to plan the trips. 6 1. Hotel challenge to manage Marketing expenses (Costs)
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Human Resource Management in Hospitality Industry One of the most important departments of any hotel staff is human resources management. Proper human resources management can be the difference between a really well run hotel and a poorly one hotel. The human resources manager can control almost the whole feeling and presence of the entire hotel. This makes the importance of human resources management for hotels very evident. Managing human resources in the hospitality industry presents special
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Marketing is a process used to satisfy and consider what products or services are needed by the consumers. There are many alternative definitions of marketing such as the charted institution of marketing “Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably”. The American Marketing Association believe that “Marketing is the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods
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BBHM101 The Contemporary Hospitality and Tourism Industry |Duration |Level |Core / Elective |Subject Credits |Course Credits | |1 semester |Year 1 |Core |4.5 |BBHM: 150 | | | | | |BIHM: 199 | |Timetabled Hours |Personal Study |Total
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Hospitality Service Marketing This is a basic course in service marketing and vital for any hospitality industry programme. Synopsis: The subject discusses on service marketing‚ market planning‚ market segmentation‚ service marketing and relationship marketing‚ developing in effective service mission‚ positioning and differentiation of services‚ marketing plans‚ customer – focused service and market research. Objectives: At the end of the course‚ the student will be able to: 1. Understand
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------------------------------------------------- PRICE of Marketing Marketing is a continuous sequential process through which management in the hospitality industry Plans‚ Researches‚ Implements‚ Controls‚ and Evaluates activities designed to satisfy customer needs and wants. P - Planning R - Research I - Implementation C – Control E – Evaluate ------------------------------------------------- Evolution of Marketing Eras VS Marketing Management Philosophies * Production
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Hospitality Service Excellence The academic circles have not formed a standard definition for service failure‚ but scholars have put forward their own understanding from different angles: Hays and Hill defined service failure ascontact situation that make customers unsatisfied(Julie Hays& Arthur‚ 2001). Keaveneypointed out that if the customers feel unsatisfied about the service system‚ then service failure occur (Crittendenet al. 1995).Keaveney has divided service failure into two types: the
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