The Marketing Environment The environment forces that affect the company’s ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company’s microenvironment Demographic Economic Natural Technological Political Cultural Forces Demographic is the study of the characteristics of human populations.
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MODULE: MARKETING FOR TOURISM AND HOSPITALITY I Duration: 2 Hours Instructions to Candidates: 1. 2. 3. 4. This paper consists of Sections A and B. Section A is compulsory. Answer any two questions from Section B. Total marks 100. This question paper contains 5 questions and 3 pages. Page 1 of 3 SECTION A: COMPULSORY QUESTION 1: (40 MARKS) Assume you a front-line manager in a hotel. From this perspective‚ a) explain the service encounter. (5 marks) b) discuss methods which you
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the recent jump in energy prices‚ and empirical data provided by several different environmental and scientific agencies. The Hotel industry is no different‚ in fact‚ it would benefit greatly from the recent push for all businesses and business sectors to “Go Green.” Yet‚ the industry has long resisted the changes‚ and is only recently catching up to other industries that have converted their operations to have greener strategies. Hotels require meticulous upkeep and cleanliness in order to keep
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Term paper on: Service strategy of KFC Subject code: MKT 412 Section: 01 PREPARED FOR: SSM Sadrul Huda (SH) Assistant Professor Department of Business Administration East West University. PREPARED BY: Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300 Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024 Khaleda Akter -----------------------------------------------------Id:
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Australasian Marketing Journal 18 (2010) 41–47 Contents lists available at ScienceDirect Australasian Marketing Journal journal homepage: www.elsevier.com/locate/amj How the local competition defeated a global brand: The case of Starbucks Paul G. Patterson *‚ Jane Scott‚ Mark D. Uncles School of Marketing‚ Australian School of Business‚ University of NSW‚ Sydney‚ NSW 2052‚ Australia a r t i c l e i n f o a b s t r a c t Americanised the coffee tradition. Keywords: Service brands
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Company profile Hero Cycles Limited‚ based in Ludhiana Punjab‚ India‚ is the largest bicycle and related products manufacturing company of India. Hero group was started by the four Munjal brothers‚ hailing from a small town called Kamalia‚ now in Pakistan in the year 1944 by establishing bicycle spare parts business in Amritsar. After independence and partition of India‚ they moved to Ludhiana and started a bicycle unit called Hero Cycles in 1956. By 1975‚ Hero cycles became the largest bicycle
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The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro
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Introduction: Apollo Hospitals Dhaka‚ being in the business of hospital service marketing where one needs to wear the shoes of the customers‚ feels that the demands of business environment are neither small nor simple. At Apollo Hospitals Dhaka‚ business development is everyone’s business. They promote total quality management in every aspect of their service‚ promising and delivering a total atmosphere of support and comfort. They believe no amount of skilled health care professionals and cutting-edge
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AND HOSPITALITY INDUSTRY Abstract Information Communication Technologies (ICTs) have revolutionised the travel industry in the last decade. eTourism reflects the digitalisation of all processes and value chains in the tourism‚ travel‚ hospitality and catering industries. It emerges as a term describing the entire range of applications of ICTs on tourism and the implications for the tourism value chain. Major opportunities and challenges have emerged and need to be addressed by all industry players
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THE IMPACT OF ORGANISED RETAILING ON THE UNORGANISED SECTOR IN INDIA 1 BY Mrs. Sara Asst.Professor Dept. Of Management Studies Vels University‚ Chennai & Dr.N.Panchanatham Professor & Head Dept. Of Business Administration Annamalai University Chidambaram
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