The rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a number of different companies developed hardware consoles that provided graphics superior to the capabilities of computer games. By 1990‚ the Nintendo Entertainment System dominated the product category. Sega surpassed Nintendo when it introduced its Genesis System. By 1993‚ Sega commanded almost 60 per cent of Video game market
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International Journal of Business and Management; Vol. 9‚ No. 3; 2014 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Ethics in the Hospitality Industry: Review and Research Agenda Mouna Knani1 1 Faculty of Business Administration‚ Laval University‚ Canada Correspondence: Mouna Knani‚ Faculty of Business Administration‚ Laval University‚ Quebec‚ QC‚ G1V 0A6‚ Canada. E-mail: mouna.knani.1@ulaval.ca Received: October 9‚ 2013 Accepted: January 6‚ 2014 Online
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of employee turnover on the performance of hotel in the hospitality industry in Nigeria: A focus on Rockview hotels Abuja and Trafford hotel. Chapter One 1.1 Background of the study Hospitality industry is an industry that provide the servives of food‚ drink and lodging facilities. The hospitality industry comprise of commercial and welfare sector. The commercial sector includes the hotel‚ restaurant‚ inn‚ guest house‚ vending services etc and the welfare sector are the hospitals‚ aged and
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Multichannel service marketing Basically‚ multichannel marketing is using many dfferent marketing channels to reach a customer‚ each channel is a existing form of selling‚ like a retail store‚ a web site or a mail order catalogue. By offering the customer more options‚ multichannel marketing helps business to meet different types of customers and get more opportunities to interact with customers. Besides‚ multichannel marketing makes each channel can help to promote the other channels; for example
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Getting the Marketing Mix Right Marketers have a wide array of selling tools at their disposal‚ but lack an effective method for predicting their success. Associate Professor Thomas J. Steenburgh and collaborators offer a new model for guiding their marketing investments. Key concepts include: Discrete choice models commonly used to evaluate marketing strategies often provide misleading results‚ leaving managers with the inability to accurately measure how they can get the best bang for their
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show that the US hotel industry in 2005 will be a profitable year. After the 9/11 attacks‚ the hotel industry in US had suffered from a serious downturn and people were scared of travelling. The situation was not much improved in the two following years. However from 2003‚ the economy has evidenced improved performance from the aftermath. In 2004‚ the hotel industry had recorded revenue of $113.7 billion and grossed $16.7 billion in pretax (Chap 6‚ Pg 332‚ Strategic Marketing Problems‚ Kerin and Perterson)
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If the time wasted in the conflict‚ is taken as 100%‚ then: • the fault of the leader/manager- 52%; • because of the psychological incompatibility - 33%; • due to improper staff placement - 15% [1] But first off all‚ it is necessary to understand what is “team”. It is important to start from explanation that team and group is two completely different concepts. The group is a number of people working together‚ they achieve a certain objectives and can shares information but it will remain
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Ritz-Carlton‚ Millenia Singapore” Summary Walter Junger is the executive assistant manager in food and beverage department of the Ritz-Carlton Millenia Singapore hotel. He came up with the event “first annual New World of Food and Wine Festival” The management believed his suggestion would be beneficial and backed the concept with budget‚ personnel and managerial support. Event also had another purposes like creating publicity for the hotel and developing scholarship fund for students. Starting from
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PROJECT ON SERVICES MARKETING: COMPARITIVE STUDY BETWEEN BARISTA AND CAFÉ COFFEE DAY DONE BY:- S.SRDIVYA LAKSHMI HARIDAS B.GAYATHRI
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changeable marketing environment (Lovelock‚ 2002). The marketing environment can be assumed as a flexible system. Just like the human body which may die if it fails to adjust to environmental modifications‚ so the business also may lose if it does not adapt to external and internal changes (Sowell‚ 2011). Sargeant and Jay (2004) stated SWOT analysis contains specific indicators as to the key determinants of success in the company whereas most authors defined the marketing environment comprising
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