MARKETING DEFINITION Market is managing profitable costumer relationship. The goal of marketing is to attract new costumers by promising superior value and to keep and grow current costumers by delivering satisfaction. Marketin is a social process by which individuals or groups obtain what they want and need through creating and exchanging product s and value with others. In a business context Marketing is the process by which companies create value for costumers and build strong relationship
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The International College of Xiamen University 11 HND Business Accounting Marketing: An Introduction Unit Name: Marketing: An Introduction Name: Zhu Yuanyuan Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The
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Business Intelligence projects start out as a simple report or request for an extract of data. Once the base data is aggregated then the next request usually is about summing data or creating more reports that have different views to the data sets. Before long complex logic comes into play and the metrics coming out of the system are very important to many corporate wide citizens. "Centrally managed business rules enable BI projects to draw from the business know-how of a company and to work with
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International Management Review Vol. 3 No. 2 2007 Decision Support Systems and Artificial Intelligence Technologies in Aid of Information Systems Based Marketing John Crunk‚ Max M. North Southern Polytechnic State University‚ Georgia‚ USA [Abstract] The primary goal of this study is to predict the next logical and practical approach in the use of advanced Decision Support Systems (DSS) and Artificial Intelligence to find and evaluate markets for prospective products. In addition to determining these
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methods wherein the data can help businesses achieve competitive advantage‚ can the data be used to model underlying business processes‚ and can we gain insights from the data to help improve business processes? These are the goals of Business Intelligence (BI) systems‚ and Data Mining is the set of embeddable (in BI systems) analytic methods that provide the capabilities to explore‚ summarize‚ and model the data. Before applying these methods to data‚ the data has to be typically organized into
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PERSONAL COMPETENCE SELF-AWARENESS 1. Emotional Awareness-- People with this competence: Know which emotions they are feeling and why Realize the links between their feelings and what they think and say Recognize how their feelings affect their performance Have a guiding awareness of their values and goals 2. Accurate Self-Assessment -- People with this competence: Are aware of their strengths and weaknesses Reflective‚ learning from experience Open to candid feedback‚ new perspectives
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The World Wide Web‚ or simply called the “www” has been progressively moving forward in the last decade. However‚ is Google really giving the world knowledge‚ which we can benefit from‚ or is the world taking advantage of this great invention and only using it for spur of the moment needs and affecting our ways of learning and brain? Is the world actually taking in facts or has the brain changed in a way that the information is just forgotten about? Human brains are becoming weak due to the reliance
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sales data including volume and price; sold-out information‚ product‚ time and duration‚ and machine breakdown information etc. The data is stored in the data warehouse and analyzed by marketing and operations managers. Real-time sales information is most valuable but with the help of historical data the marketing manager may analyze sales trends that can be used for route planning. After adopting data ware housing technology Coca Cola Company have been able to greatly improve forecasting‚ leading
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April 4‚ 2011 The Future Of Interactive Marketing by Shar VanBoskirk and Emily Riley for Interactive Marketing Professionals M aking Leaders Successful Every Day For Interactive Marketing Professionals April 4‚ 2011 The Future Of Interactive Marketing How Embracing cORE Directives Will Help you Foster Adaptability by Shar VanBoskirk and Emily Riley with christine Spivey Overby‚ Moira Dorsey‚ Suresh Vittal‚ Jennifer Wise‚ and Angie Polanco ExEcuT I V E S u M MA Ry Interactivity
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Challenges in Maintaining System Reliability in Electrical Systems Reliability of Supply As a result of reforms in the power sector many new Distribution Companies have started their operations. Apart from improving financial viability‚ reduction of T&D losses the distribution reforms have been identified as a key area in terms for fulfilling consumers‘ expectations in terms of service delivery in the area of Reliability and Quality of power supply. Reliability and Quality of power supply were
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