A Report on the Principles of Marketing Orientation Executive Summary This report aims to outline the principles of Market Orientation and define the way in which a business unit within Experian (SME) applies these principles to its own marketing strategies. Through reviewing existing market orientation research and the dimensions within market orientation‚ customer orientation‚ competitor orientation and interfunctional co-ordination‚ the report will identify whether
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Sarah Nau Emotional Intelligence and Leadership in the ASC This reading hit home for me in a number of ways. I thought it was a very intriguing article; not only did it remind me of managers I have worked with‚ but it also made me think about my management skills and how I affect those around me. I realized that I am usually the one keeping things upbeat in my restaurant job today. That also means that when I am in a bad mood‚ people really notice. Since reading this article I have made
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improved recall competitive advantage b. 2. The process of identifying and assessing key competitors is known as a(n) ___________. strategic intentcompetitor analysiscompetitor identificationa. e. d. c. competitive marketing competitive advantage b. 3. According to the text‚ Porter’s five forces model considers all of the following except _____________ buyersnew entrantssubstitutesa. e. d. c. industry structure pricing b.
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Computers‚ Environment and Urban Systems 25 (2001) 267–278 www.elsevier.com/locate/compenvurbsys Integrating GIS‚ GPS and GSM technologies for the effective management of ambulances G. Derekenaris a‚*‚ J. Garofalakis b‚ C. Makris a‚ J. Prentzas a‚ S. Sioutas a‚ A. Tsakalidis b a Department of Computer Engineering and Informatics‚ Graphics‚ Multimedia & GIS Lab‚ School of Engineering‚ University of Patras‚ 26500 Rion‚ Patras‚ Greece b Computer Technology Institute‚ Research Unit 5‚ PO
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| Cultural Intelligence and Team Effectiveness | Organizational Behavior Term Paper | | | | | Submitted by: Group 1- Section B Rakhi Verma (SMBA 11022) Vatsala Ratanpal (SMBA11032) Abhishek Shukla (SMBA 11033) Akriti Agrawal (SMBA 11035) Amit Kumar(SMBA 11036) Anjana Carri(SMBA 11037) Table of Contents Abstract2 Introduction3 Review of Literature4 Methodology16 Results17 Discussions and recommendations21 References……………………………………………………………………………………
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Mental Health Programme for College Students – An Experiment. Dr. Kirti Matliwala Lecturer Bhagwan Mahavir College of Education‚ (M.Ed.)‚
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Artificial Intelligence Table of Contents Introduction - 3 - Thesis - 3 - What is Artificial Intelligence - 4 - History of Artificial Intelligence - 4 - The Ages of Artificial Intelligence - 5 - Three Main Barriers to Artificial Intelligence - 5 - Applications of Artificial Intelligence - 7 - Unmanned Aerial Vehicle - 7 - Decision Support System - 7 - Computer games - 8 - Natural language processing and vision. - 8 - Economic considerations - 9 - Table 1. Main effect of robotics
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emeraldinsight.com/0263-4503.htm MIP 27‚4 The planning and implementation of integrated marketing communications 524 Barbara Caemmerer Received November 2008 Revised March 2009 Accepted March 2009 Department of Marketing‚ University of Strathclyde‚ Glasgow‚ UK Abstract Purpose – The purpose of this paper is to illustrate the tasks involved in the planning and implementation of integrated marketing communications using an interesting‚ real-life case study. Design/methodology/approach
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..................... DOTSE LINFORD KWABLA 10BMR069 ...................... MAVIS TUOBEWERE GYEREH 10BMR070 ....................... THE EFFECT OF E-MARKETING AS A PROMOTIONAL CAMPAIGN ON THE FINANCIAL PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK IN GHANA 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mobile telecommunication network‚ the leading telecommunications company in the emerging markets
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information to customers easily. * MARKETING * What is marketing? * Creating consumer wants & satisfying it * Finding ways to satisfy customers effectively & efficiently. * Is to be defined as value delivering process. * Definition * Kotler “Marketing is a social & managerial process by which individuals & groups obtain what they need and want through creating‚ offering and exchanging products of value with others”. * AMA “ Marketing is the process of planning & executing
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