OPEN UNIVERSITY MALAYSIA MASTER OF BUSINESS ADMINISTRATION ASSIGNMENT MARKETING STRATEGY LECTURER: NGUYEN XUAN MINH PREPARED BY NGUYỄN THÀNH HƯNG 16/03/2013 Table of Contents 1. CHAPTER 1 EXECUTIVE SUMMARY 4 1.1 Introduction 4 1.2 Vision 6 2. CHAPTER 2 STRATEGIC SITUATION ANALYSIS 6 2.1Market situation 6 2.2 Competition analysis 7 3. CHAPTER 3 EXTERNAL MARKET ENVIRONMENT ANALYSIS 10 3.1 Politics‚ law and policies 10 3.2 Economy
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and the local Vietnamese suffering‚ at May 19‚ 1941‚ the Vietnamese formed a communist resistance organization‚ Viet Minh or NVA (North Vietnamese Army) that was led by the infamous Ho Chi Minh‚ a communist himself. A few months passed by and the Chinese agreed to leave but negotiations between
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There were no parades‚ there were no bands‚ but we were spit on and looked down upon for what our country ordered us to do. We came to realize the one’s you trusted were are the only ones you can trust here. Vietnam vets have been in the news quite often‚ mainly for attending fallen heroes who were in the military. Most often the “Freedom Riders”‚ also known as “Patriot Riders” attend funerals of soldiers that have been killed in Iraq and Afghanistan. These bike riders are made up of a large majority
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The Vietnam War took place took place in Southeast Asia from November 1‚ 1955 through April 30‚ 1975. After World War II‚ Vietnam was divided into the Democratic Republic of Vietnam in the north‚ and the Republic of Vietnam in the south. The United States of America’s involvement in this conflict was to help contain the spread of communism. The U.S. learned many lessons from this conflict‚ from political limitations on warfare‚ gaining and losing public support‚ and fighting against a guerrilla
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Firstly‚ the report will mention about the background of the company. Due to the passion of the traditional food of the owners and the high demand of tradition food in Vietnam‚ Dang Truong Ltd Company opened their first ‘An La Ghien’ Restaurant in Ho Chi Minh City. Secondly‚ the innovation of the owners that adds the value to the success of the company is also discussed. Their Innovation type is Duplication. Next‚ the report will analyze the strategies that the firm has applied that are Product
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Ministry of Education and Training University of Law Ho Chi Minh City SOCIALIST REPUBLIC OF VIETNAM Independence – Freedom – Happiness _________________________ ACADEMIC TRANSCRIPT Rector of the University of Law‚ Ho Chi Minh City certificates Mr: Nguyen Le Thanh Minh Date of birth: 03/07/1991 Place of birth: HCMC Class: CLC34 Training period: 2009-2013 Form of training: Full-time Major: Law Has successfully graduated from the training course of 2013 Student ID number: 0955020085
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............................................................................................ 4 Hanoi Pomelo market .............................................................................................................................. 4 Ho Chi Minh- Fresh Cut market .............................................................................................................. 5 3. SWOT analysis ................................................................................................
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was completed in 1975 with the fall of Saigon. The period‚ which the Vietnamese know as the “American War” and the Americans call the “Vietnam War”‚ lasted from 1965 to 1973‚ during the time of the U.S. intervention. The communist leader Ho Chi Minh led his forces based in the north and defeated the French in 1954. Agreements was signed‚ which divided the country into the pro-American South and communist north‚ with a demilitarized zone between them. Continue reading → This entry was posted
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to America. Vietnamese did not virtually exist in the United States until 1975 when the war forced Vietnamese to evacuate (Povell). The war began after Vietminh defeated France and split into North and South Vietnam (O’Connel). In 1956 communist Ho Chi Minh ruled the North Vietnam‚ and Bao Dai ruled the South‚ who the United States supported and backed up (O’Connel). The Vietnam War consisted of the North and South Vietnam‚ fighting against eachother in order to stay two separate countries. The North
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A long time ago‚ I was once 18. A mere young man just out of highschool. I thought my life was going great: good grades‚ friends‚ freedom. That was until the draft hit all of a sudden. All my dreams and goals - everything was gone. I got a letter in the mail telling me I was being selected to be drafted and sent on active duty in Vietnam. My heart sank when I read the letter. What will my family do without me? I walked into my kitchen‚ sat down‚ and turned on the TV. I knew the basics of the war:
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