[pic] Marketing Plan on: Hallmark –Zaviera An Exclusive Lifestyle Apartment [pic] Prepared by: Leena Jadhav (115) Trishna Malik (82) Arati Padwal (90) Brindal Kothari (79) Table of Contents Introduction: 3 About Hallmark Infrastructures 3 The Management Team 4 Hallmark‚ as a Group 4 Vision 4 Mission 5 Hallmark’s Specialty 5 Projects 5 Real Estate Industry at Chennai - Overview 6 Growth Stimulators: 7 SWOT Analysis of Hallmark - Zaviera 9 PESTEL Analysis
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Business Communication CASE-1 (20 Marks) Nestle has launched quality street ‚lion and after 8 choclates imported from Europe. Qualtty Street is an assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25 for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will appeal to
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Consumer buying behaviour report Micromax mobile phones By Mansi Choksey Roll no. 19 PGDM Marketing Product chosen: Micromax Mobile phones Issue to be addressed: How to increase Market share: Background on the company: Micromax Mobile needs no introduction today. Just two years back people were not aware of the brand at all but today it’s India’s third largest mobile selling company by volume after Nokia and Samsung (IDC Report).Brand’s success can be attributed to it’s ability to
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THE ROLE AND USES OF MONEY The classical economists were of the view that money was discovered to remove the defects of barter. The important functions of money for them were to serve as a medium of exchange and standard of material. They examined in detail the characteristics of a good money material and the forces which operate in determining the value of money. The classical economists were of the view that the volume of output‚ the quantity and quality of the goods to be consumed‚ the volume
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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The Western Transcendence Driving through the vast lands in the American West is a humbling experience. The inhospitable terrain in Arizona can envelop you for hours with only the road for company‚ a seemingly unwelcoming and hostile environment to live in. Yet‚ Arizona is one of the fastest growing states in the nation. The idea of the American West transcends borders and even oceans. A concept that was bold in its reach and audacious in its implementation. The relative speed of
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* The advertisement informs the consumer about qualities and price of goods and this makes purchasing easy for the consumers. * As the prices are already advertised‚ the consumers cannot be over charged. * By regular advertisement‚ the manufacturer can sell the goods directly to the consumers without depending on middlemen this eliminates the Middleman’s charges and profit. It means higher profit to the manufacturer and lower prices to the consumers. * It helps in improvement of the quality
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Political and Economic Aspects of Cultural Differences Economics: • production – making of goods • consumption – using up goods • exchange – transfer of goods Subsistence Strategies: how you meet basic survival needs of food‚ clothing‚ shelter. • Modes of Production – dominant way you make a living Relations of Production—relationships that organize production (serfs/lords; workers and capitalists) Means of Production—material resources available for producing food. Food Collectors: Foraging‚ Hunting
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more than a month 8* does an advertisement urge you to try a new brand? yes no 9* how often do you buy the same article/garment design as you see in the ad? always most of the time sometimes never 10* do you remember the hoardings if these are? near the residence places visited frequently on the way to work bus stand 11* you prefer reading which newspaper? the times of india hindustan times the hindu the indian express the pioneer 12* have you ever
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accepted the JIT concept and started earning profit from that Arun tried to also capture the interior market of TN and few ports like Pondicherry‚ Madurai‚ Kumbakonam and Sivakasi in Tamil Nadu. He started advertising Arun ice-cream through hoardings and banners. Where he introduced Sit and eat the novel method where it increased the popularity of Arun. From 1981 replicating the model by opening two new franchises without a clue that Chandramohan has started the franchises business for Arun he
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