Gerard Hendrik Hofstede (born October 2‚ 1928 in Haarlem) is a Dutch expert in cultural studies [GHW]. Hofstede (1980) surveyed 88‚000 IBM employees working in 66 countries and then ranked the countries on different cultural dimensions. His research resulted in four dimensions (power distance; individualism versus collectivism; uncertainty avoidance; and masculinity and femininity). In the beginning‚ China was not included in this study but later Bond and Hofstede looked at Chinese values. From this
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Nail Polish Industry Analysis Introduction and Background The US nail polish industry has a total revenue of $1.1 billion and a profit of $118.4 million in 2012‚ with an annual growth of 2.3% in 2007-2012 and a projected annual growth of 3.3% from 2012-2017 (Panteva). The nail polish industry is able to survive the recession because they are sold at low prices‚ starting at a retail price of lower than $5 to $10 for professional grade nail polishes at drugstores (Panteva). Unlike other consumer
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Cultural dimensions in business life: hofstede’s indices for latvia and lithuania 1.1 Introduction The journal chosen‚ written by Mark Huettinger (2008)‚ applies Geert Hofstede’s five cultural dimensions (power distance‚ individualism‚ masculinity‚ uncertainty avoidance and long-term orientation) to both the Lithuanian and Latvian cultures‚ from the perspective of their similarity to the cultures in Estonia and the Scandinavian countries. This research paper then uses the scores obtained from
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the principles that operate within each human group. According to Schein culture with all it symbolism its printed in human behavior and the ethnic marketing begins to unravel the unknowns behind the values and beliefs as well as the core or the cultural roots. This new approach of marketing which segments culture is breaking the traditional approach of marketing that tries to reduce it to an universal formula with superficial variations (Gronroos‚ 1997) without paying attention to the adjustments
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Shawney et al. (2011) introduced a tool that can be used to look for opportunities to innovate. The ‘innovation radar’ has 12 key dimensions‚ namely: offerings‚ platform‚ solutions‚ customers‚ customer experience‚ values capture‚ processes‚ organization‚ supply chain‚ presence‚ networking and brand. Next‚ this paper will apply some of these key dimensions to an innovative firm. The innovative firm I would like to discuss is Ikea Ikea has been able to provide customers with a wide portfolio of
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fit into this group. Familial – this is a power-oriented model in which a ‘family’ approach is taken. Power comes from high but is well known and there is a deep concern for all members. Japan and Belgium fit into this model. Eiffel Tower – a role-oriented group in which hierarchy is important; top-down management style. To manage change‚ the business would have to change rules and procedures. France and Germany score high in this model. Incubator – fulfillment-oriented group who see all members
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Sng Rui Qing esther (CT0134227) – PTDipba5b | Selected Market Cultural Report in Taiwan | International Business | | | 7/17/2013 | | Sng Rui Qing esther (CT0134227) – PTDipba5b i. Executive Summary Taiwan is an operational hub in Asia-Pacific located at the heart of the region and less than 3hrs flying time to major cities in Western Pacific on average. The working population of service industry accounted for 58.6 percent of total employment in Taiwan in 2011 and the output
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The six dimensions of wellness include the physical‚ intellectual‚ emotional‚ social‚ spiritual‚ and occupational wellness (Hettler‚ 2007). Physical wellness as defined by the national Wellness Institute refers to the degree to which one maintains physical fitness
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that’s interested in making business with companies located in Colombia. In the paper‚ you will find general aspects of the country‚ such as population‚ language‚ location and religious values‚ and also key factors that will help to understand the cultural habits of the country. The republic of Colombia or‚ “Republica de Colombia” is located in the northwest of South America. The country is bordered by 5 countries and 2 oceans. Among them are Venezuela‚ Peru‚ Ecuador‚ Panama‚ and Brazil. The oceans
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Q1: Explain the concept of communication networks and describe‚ with illustrations‚ four networks commonly found in business organizations‚ giving the advantages and disadvantages of each. Networks are another aspect of direction and flow of communication. Bavelas has shown that communication patterns‚ or networks‚ influence groups in several important ways. Communication networks may affect the group’s completion of the assigned task on time‚ the position of the de facto leader in the group‚ or
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