Chapter 11 Cultural Characteristics and Effective Business in China Maria Fernanda Pargana Ilhéu ISEG/UTL‚ PORTUGAL Abstract For firms in the international market the cultural characteristics of host country societies‚ where their managers are going to deal and work‚ must be learned‚ absorbed and adopted. A person’s perception of market needs is framed by his or her own cultural experience. More than factual knowledge of Chinese culture the interpretative knowledge is very important and difficult
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for McDonald’s” Jill McDonald 2007. In 2007‚ the world’s biggest burger chain recorded its best sales in 10 years‚ leaving its UK balance sheet looking even healthier than in its homeland. More than 88 million visits were made to McDonald’s UK branches in December 2007‚ up nearly 10 million year on year‚ and an additional‚ 320‚000 customers visited its 1200 high street restaurants and drive–thru’s. (Jill McDonald senior vice-president and chief marketing officer of McDonalds) According to an annual
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The Cultural Differences Analysis of Geely’s Acquisition of Volvo 1. Introduction Cross-border mergers have become the inevitable trend of economic globalization‚ which is strategic tool for the enterprises to obtain the core competitiveness. The mergers can not only enhance the internal competitiveness of the enterprises‚ but also promote the enterprises to develop international markets and some emerging areas. However‚ when multinational companies enter the international market‚ Cultural difference
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number three on Gartner’s Supply Chain Top 25 List for 2012. This was recently announced at Gartner Supply Chain Executive Conference in May of this year. McDonald’s started in 1937 as a drive-in restaurant by two brothers‚ Richard and Maurice McDonald. Hamburgers were just ten cents. In 1948‚ after realizing that most of their profits came from hamburgers‚ they closed the drive-in and made it a self-serve operation. They set up their kitchen like an assembly line to ensure maximum efficiency
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McDonalds is one of the world’s most well-known fast food restaurants. It is the world’s leading food service with more than 30 thousand restaurants‚ throughout the world‚ serving 46 million customers each day. McDonalds tries to display their trustworthiness to consumers through their commercials. For example‚ the videos Grandmother and Granddaughter‚ New Dad‚ and ChaCha slide show how McDonalds commercials attract viewers and identifies McDonalds as a “trustworthy friend”. McDonalds has developed
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Gray’s Model 1. Professor Sidney Gray created a model that shows a link to the cultural dimensions on a country and the financial reporting rules and practices in a particular country. In short‚ it states that the cultural values shared by members of a society will influence the accounting values of the accounting subculture. Then‚ the shared values of the accounting subculture will in turn affect the financial reporting rules and practices found within a country. Using this model‚ some implications
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restaurant in North Corbin (Kentucky) from a recipe with eleven spices and aromas. However‚ it was not until 1952 when he opened the first KFC franchise in Salt Lake City (Utah). Today‚ KFC is the second largest fast food restaurant in the world after McDonalds‚ however many claim that is much better than its opponent. Are they correct? First of all‚ a small comparison of restaurants’ performance. McDonald’s primarily sells hamburgers‚ cheeseburgers‚ chicken‚ French fries and breakfast items‚ whereas KFC
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Chapter 1: Introduction 1.1 Company (i) Company Background McDonald’s is the leading global foodservice retailer with more than 34‚000 local restaurants serving nearly 69 million people in 119 countries each day. While Ray Kroc was the founder of McDonald. The story of McDonald’s first began in 1955 when Ray Kroc opened the first restaurant in Des Plaines‚ Illinois. It then grew on to be a worldwide corporation spanning 117 countries and serving more than 60 million customers everyday. In December
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and Engineering Rufei He & Jianchao Liu (2010) Barriers of Cross Cultural Communication in Multinational Firms --- A Case Study of Swedish Company and its Subsidiary in China Abstract In times of rapid growth‚ both in terms of economic development and globalization‚ an increasing number of firms extend their businesses abroad. A subsequent challenge of this development is the managerial implications of cross-cultural management. This study employs a qualitative approach in a single case
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extremely valuable way of classifying religion and its many aspects is through the Seven Dimensions‚ developed by Ninian Smart. (See Appendix 1) These dimensions explore the many aspects of religion in a systematic and logical way. This theory of classifying religions can be lucidly applied to the Buddhist tradition in order to gain a wider understanding. The core element of Buddhism is the Experiential Dimension‚ as the ultimate goal of all Buddhists is to attain Enlightenment or Nirvana. The other
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