1. INTRODUCTION Hoi Tin Tong has established in 1990. It mainly provides fresh herbal products‚ especially Gui Ling Gow‚ for its target market. It has over 80 chains retail stores in Asia market. Although it has distinctive market share and strong market brand name in its target market‚ it will face to other challenge from internal and external environment like the changing of lifestyle and high competitive in its target market. Therefore‚ our company which named is Innovation consultant will propose
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Hoi Tin Tong Analysis Hoi Tin Tong is celebrated for its main product‚ Herbal Jelly namely Gui Ling Gow which is made of a kind of Chinese medicine formula. The marketing mix (4Ps) will be discussed in details in the following paragraph in order to have a general view of the company. Product Different varieties Products like Fresh Herbal Jelly‚ Pearl Turtle Jelly‚ Gui Ling Gow were found. Obviously‚ different ingredients are added to attract people from two aspects‚ the flavor and
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making buying decision to the food. Since Hoi Tin Tong is a famous and traditional brand in HK‚ also Hung Fook Tong has built up a fashion image to youngsters and has various types of products‚ they are the major brand of youngsters would buy constantly. They have occupied half of market and are chosen by 25% of youngsters separately. The others brands are Nin Jiom‚ Tung Fong Hung‚ Eu Yan Sang… Thus‚ Hung Fook Tong is the main competitor of Hoi Tin Tong in market of Chinese Herbal Food. Anyway‚ a
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Competitors Analysis We will only focus on the core competitors who have similar size of business‚ operate on their own chain store and have self-invested factories to produce products by themselves. Hung Fook Tong (HFT) founded in 1986 and more than 120 stores in China and HK. HFT turned traditional herbal tea shop into a modern and innovative enterprise over the years which have over 100 products‚ including herbal jellies‚ herbal tea‚ homemade soups‚ and preservative-free healthy drinks.
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1. Executive Summary: a) Brief Description Of products or services: Qantas (Qantas Airways Limited) is the flag carrier of Australia.[5] The name was originally "QANTAS"‚ an acronym for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo"‚ the airline is based in Sydney‚ New South Wales‚ with its main hub at Sydney Airport. It is Australia’s largest airline‚ the oldest continuously operated airline in the world and the second oldest in the world overall. Qantas
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Marketing Plan Executive Summary Lie-Alert Inc.‚ Is preparing to introduce their innovative new product the Truth Finder 1.0. This Product will appeal to a large group of purchasers‚ and used for many different reasons. Although it is much like a traditional lie detector that requires a trained operator‚ the Truth Finder 1.0 is in a category all of its own. This user friendly‚ handheld lie detector has sleek portable design which brings forward an untapped market‚ even a new reality that could
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MKF3121 – Marketing Planning and Implementation Marketing Plan for Lancefield and District Farmers’ Market External Management Consultants: Jacqueline Doyle‚ Gavin Katz‚ Wilson Luong‚ and Rebecca Roche 1. Executive Summary Whilst Lancefield & District Farmer’s Market (LFM) has been growing in popularity and success throughout the nine years that it has been operating we are aiming to introduce new customers by targeting families with young children. Currently‚ they represent approximately
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Hoi An ancient town The ancient town of Hoi An‚ 30 km south of Da Nang‚ lies on the banks of the Thu River. Occupied by early foreign traders as Japanese‚ Chinese‚ Portuguese‚ Spanish … Hoi An was one of the major trading centers of Southeast Asia in the 16th century and was very popular with the name Faifoo. Hoi An has a distinct Chinese atmosphere with low‚ tile-roofed houses and narrow streets; the original structure of some of these streets still remains almost intact. All the houses were
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Manal Taha Marketing 301 Professor Flemming Marking Plan Executive Summary The story of this company began since Professor Marin Soljačić phone was alerting him that there is no battery charge in his phone. Then he started thinking there must be a way that the phone should be able to charge itself on its own. But to make this reality‚ he would have to find a way to transfer power from the existing wired setup to the phone without wires. He stared thinking of physics and how he can make his dream
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[Group 3] Sonic 1000 is a new multimedia‚ dual-mode smartphone is prepared to launch by Sonic in a mature market. Specific segments target in consumer and business markets‚ taking advantage of the growing interest in a single powerful but affordable device with extensive communication‚ organization‚ and entertaiment benefit. The primary marketing objective ◦ Achieve first year US market share of 1% with unit sales of 800‚000. The primary financial objectives
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