References Balakrishnan‚ M.S. (2008). Dubai – a star in the east: A case study in strategic destination branding. Journal of Place Management and Development. 1(1). 62-91. Retrieved from Emerald. DOI: 10.1108/17538330810865345 (Lee & Jain‚ 2009) Lee‚ H. & Jain‚ D. (2009). Dubai’s brand assessment: Success and failure in brand management – Part 1. Place Branding and Public Diplomacy. 5(3). 234-246. Retrieved from ABI/Inform ProQuest. DOI: 10.1057/pb.2009.14 (Lee & Jain‚ 2009) Lee
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Malaysia owns among the gorgeous islands in the whole world‚ namely Langkawi‚ The Isles of Legends‚ situated in the state of Kedah‚which also consists of a cluster of 99 islands. Tourists from local and all over the world came to experience their best moment here. The population there is about 64‚792 people. The island is so popular with its captivating beaches‚ giving the tourists the best view from Pantai Cenang‚ Pantai Buray Bay and Pantai Kok. The waters around the island are crystal clear and
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Situation This case study is about the struggle that Santa Clause has to deal with in order to keep its promise to give every child the toys he or she deserve. Children all year long have been sending Santa Claus letters to request toys for Christmas. The main problem for Santa is to figure out what the children want for Christmas and get all ready for delivery before Christmas. Santa has noticed that children request has become over the years more various and flexible which
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Is Dubai a Good Business Model for the Arab Region? Thesis/Theme Dubai is a city in the Middle East on the Persian Gulf. This location is a critical factor for its economic success in transportation and tourism. These two industries along with finance and real estate have put Dubai on the map. The city is known for its glitz and glamour but underneath this is a city that took on a massive debt in order to finance all its construction projects. This debt load however is what brought people
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Travelling on an absolutely packed Virgin train with no leg room due to the fact that a rucksack and a bass guitar were shoved at my feet was not my idea of a fun way to spend nine o’clock on a Friday morning! I was‚ however‚ extremely excited about arriving in Sheffield and our ‘battle of the bands’ competition that lay in the weekend ahead of us. We had reached the national final and were somewhat astonished at how far we had gotten. After finally arriving at Doncaster train station (our route
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IELTS Speaking: ’hospitality’ topic 1. In your country‚ how do people treat visitors from abroad? I think we treat visitors well. People in the UK are very open-minded and welcoming‚ and we enjoy the mix of cultures that immigration and tourism bring. Most UK cities‚ for example‚ are really cosmopolitan‚ and you can meet visitors from every part of the world. 2. Do you think hospitality towards visitors is less important than it was in the past? In my city‚ maybe it’s true that hospitality is
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‘Africa’‚ simple and straightforward‚ the title speaks for itself. Maya Angelou planted the seed of idea even before we read the first line. The poem is about Africa rising above all the suffering and despair she has endured‚ leaving the past behind her in order to strive towards freedom and liberation. Anthropomorphizing Africa‚ a continent into a woman is an epitome of the personification of a land. In the first stanza‚ Africa is portrayed as a physically attractive black woman‚ denied of her
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Australia but my personal favourite is the Brisbane-Gold Coast trip which also happens to be in Australia. I liked it very much since Gold Coast had 2 huge theme parks and an amazing water park. It was the 16th of December we were on our way to Dubai International Airport to board our 8 o’clock morning flight which was due to land at 6 o’clock the next morning in Brisbane‚ Australia. It was a 16 hour long journey! At Brisbane airport we were picked up by my aunt and we went to her house where we
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PESTLE Analysis of Virgin Holidays………………………………………….2 1.2. Five Forces Analysis…………………………………………………………….4 1.3. Critical Success Factor …………………………………………………………5 1.4. BCG matrix for Virgin Holidays……………………………………………….5 1.4.1. BCG Matrix for Virgin Holidays …………………………………………….5 PART B 2. What is Value Chain Framework? ……………………………….......................7 2.1. Supportive Activities……………………………………………………………..7 2.2. Ansoff Matrix of Virgin Holidays………………………………………………9 2
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Favorite Three Holidays Holidays are decorations of people’s daily life. There are many kinds of holidays‚ which vary from ancient times to modern society and from the east to the west. Different holidays have different meanings and benefits and are liked by different people. For me‚ my favourite three holidays are the Spring Festival‚ Mid-Autumn Day and Dragon Boat Festival because of the time with family‚ the food and the atmosphere. The Spring Festival is my favorite holiday. The first reason
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