1 March 2008 RESEARCH ON THE RELATIONSHIP AMONG MARKET ORIENTATION‚ CUSTOMER RELATIONSHIP MANAGEMENT‚ CUSTOMER KNOWLEDGE MANAGEMENT AND BUSINESS PERFORMANCE Qi Liyun1 Wang Keyi2 Wang Xiaoshu3 Zhang Fangfang4 Abstract: In the age of knowledge-based economy‚ business must effectively to improve its performance rely on implement customer relationship management and customer knowledge management. Market orientation is a kind of marketing logic which is focus on customers‚ it can help to construct
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Survival and growth of small firms Introduction Peacock (2000) argues that small business is different from large corporations by small size and rate of turnover and failure rate. According to Small Business Association‚ two-thirds of newly founded firms can survive within the first 2 years and only 44 percent are still in business after 4 years. Lowe et. al (1990) argues that failure ‘exists between failing and growing small firms.’ It can be perceived as there are 2 levels to develop small enterprises
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Therapist‚ Rogers‚ Feelings‚ and Clients - JRank Articles http://psychology.jrank.org/pages/118/Client-Centered-Therapy.html#ixzz1Z0pCpgSv Client-Centered Therapy - CLIENT-CENTERED THERAPY ----------------------- Counseling Techniques Therapeutic Orientation
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information to customers easily. * MARKETING * What is marketing? * Creating consumer wants & satisfying it * Finding ways to satisfy customers effectively & efficiently. * Is to be defined as value delivering process. * Definition * Kotler “Marketing is a social & managerial process by which individuals & groups obtain what they need and want through creating‚ offering and exchanging products of value with others”. * AMA “ Marketing is the process of planning & executing
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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Firm Entrepreneurship and Measures of Firm Entrepreneurship Activity The main hypothesis of the economic theory of entrepreneurship is that in the economy firm entrepreneurship contributes to production through the combination of the existing productive factors. Innovation and firm entrepreneurship are found to have positive economic effects mainly in terms of employment opportunities‚ taxation revenues and economic output. The measurements of these positive effects provide the basis of international
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2) Grant Thornton IFRS Page 40. Expenditures related to research are expensed as incurred. Internally generated intangibles representing development shall be capitalised if certain conditions are met. Page 41 Research costs shall be expensed as incurred (IAS 38.54). Intangible assets arising from development shall be capitalised if an entity can demonstrate all of the following: Technical feasibility of completing the intangible asset
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The decisions of one firm therefore influence and are influenced by the decisions of other firms. Strategic planning by oligopolists needs to take into account the likely responses of the other market participants. Description[edit] Oligopoly is a common market form where a small number of firms are in competition. As a quantitative description of oligopoly‚ the four-firm concentration ratio is often utilized. This measure expresses the market share of the four largest firms in an industry as a
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The Evolution of Country and Firm Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization Svetla Marinova* University of Birmingham‚ UK John Child University of Birmingham‚ UK Marin Marinov University of Gloucestershire‚ UK *Corresponding Author 1 The Evolution of Country and Firm Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization Introduction For a long time China has been attracting a huge volume of inward FDI
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Table of Contents 1.0 CASE STUDY 1 – MARKETING MANAGER IN TEXTILE COMPANY 1.1 Define and provide an understanding of the marketing concept.....................4 1.2 Explain the various elements of the marketing orientation concept................5 1.3 Identify the micro and macro environmental factors that need to be considered‚ taking into account that the company intends to go for the regional market..........................................................................................
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