* * RELAUNCHING COSTA CRUISE LINE BY: MARKETING MASTERMINDS * * * TIFFANY WINBUSH * INTEGRATED MARKETING COMMUNICATIONS PLAN * CRISTINA FRANCO JIGME SANGMO CHARLOTTE PERNY NFAMARA CEESAY AIMEE SIMEON * * * * * * * * RELAUNCHING COSTA CRUISE LINE * Executive Summary: * The plan described below its an Integrated Marketing Communications plan designed for Costa Cruise Lines by Marketing Masterminds. The plan describes
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Introduction: In 1968‚ Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships‚ with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission
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Carnival Cruise Lines is the largest cruise company in North America and carries more than 60‚000 passengers a week. The Carnival experience is the standard against what past cruisers judge their later cruise experiences. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable‚ relaxed cruise. Furthermore‚ Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about
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Carnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social‚ Cultural‚ Demographic‚ and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government‚ Legal‚ and Political Forces 13 Internal Operations Strengths and Weaknesses 16 Management
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2. What specific steps has Carnival Cruise Lines taken to benefit from global social changes? The cruise industry had undergone numbers of changes due to global social changes. Carnival Cruise Lines realized the facts and further offers cruises to every continent on the globe. Carnival at the right timing‚ marketed sea travel as the idea of “fun ship” vacation‚ which is a little less formal and luxurious than the traditional ocean liner. Having customer from all around the world brings Carnival
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Norwegian Cruise Line Holdings Ltd. Company analysis Exam report in Introduction to Management Studies Bsc SeM Group 3 XB A Rikke Michelle Maibirk – 200792-2070 Josefine Elizabeth Bergenstof Laub – 310893-2200 Supervisor: Kasper Teilmann October 10th‚ 2014 Copenhagen Business School‚ 2014 The report consist of 36.298 characters on 16 pages Index 1. Introduction 3 1.1. Report structure 3 1.2. Delimitations 3 1.3. Empirical sources 3 2. Foundation of NCLH 4
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Carnival Cruises enjoyed a pretty good run prior to the September 11‚ 2001 terrorist attacks. The company held 32% of the overall market‚ making it the largest cruise line in the world. As a result of the terrorist attacks cruise lines were forced to offer deep discount‚ which hand an impact on the bottom line. Bookings were down along with profit. This scenario was all too familiar to Carnival Cruises. In the beginning Carnival had struggled‚ but begin to gain popularity‚ by appealing to
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Cruise Line Industry: How Carnival Cruise Lines Can Become More Like Royal Caribbean Service Marketing Intro- For our project‚ we chose to analyze the service provided amongst different companies in the cruise industry. Needless to say‚ every industry contains many separate companies with varying business models and different core values which help differentiate their company from the next. In the cruise industry‚ as we discovered through our research and through the
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209AMG Tourism Marketing 1 Cruise Marketing Strategies of Carnival Cruise Lines and Thomas TUI Monisha Chauhan 3093632 This report will identify the cruise marketing strategies of Carnival Cruise Lines and Thomson TUI in the UK. The report will be comparing each company to the other and how well each company is performing throughout the years gone by. Assessment of their positioning and pricing policies also will be acknowledged. It will also review the
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Holland America Line “ms Amsterdam” Launch date: October 1‚ 2000 The ms Amsterdam is the third ship to bear the name of the Dutch capital in Holland America Line’s over 135-year history. Built at the Fincantieri shipyard in Marghera‚ Italy‚ the ms Amsterdam blends the very latest in shipbuilding technology with the artistry‚ personalized touches and superior service that has made Holland America Line one of the highest-rated cruise lines in the world. At
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