converted it into the first vessel for their cruise line. Since then‚ Carnival Corporation has grown into the world’s largest cruise line with Ted Arison’s son Mickey Arison taking over as CEO of the Corporation. Carnival has cruise brands that offer a broad range of travel from contemporary to luxury to fit everyone’s budget. Carnival currently has six cruise brands. Those include Carnival Cruises (family Caribbean vacations)‚ Holland America (luxury cruises)‚ Cunard (ocean liner service)‚ Costa
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since 1970. While new cruise lines have appeared‚ the existing cruise lines have expanded their itineraries to include more ports of call‚ convenient disembark ports‚ and innovation onboard with amenities and facilities. A huge contributor of the cruise industry is Carnival Cruise Lines. Carnival offers a variety of quality cruises and prides themselves on delivering memorable vacations to cruisers. They not only offer outstanding value‚ but fun! Carnival Cruise Lines was founded by Ted Arison in
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Dissertation Cruise Industry Chantal Maas 84298 Mr. A. de Groot Year 2010/2011‚ module 1 and 2 Declaration of own work 1. This work is composed by me. 2. This work has not been accepted in any previous application for a degree or diploma‚ by me or anyone else. 3. The work of which this is a record is done wholly by me. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information have been specifically acknowledged
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includes Park Cafe‚ Italian Restaurant‚ Sushi Bar‚ Brazilian Restaurant‚ Steakhouse‚ Johnny ’s Rocket Burger‚ and a Mexican restaurant. C. When it comes to entertainment they are plenty of places to chose from. 1. There are 5 pools‚ 5 hot tubs‚ zip line‚ carousel‚ rock climbing wall‚ mini golf‚ basketball court‚ comedy club‚ theatre‚ casino‚ jazz club‚ and surfing simulator. D. This ship is also divided into neighborhoods. 1. They are boardwalk‚ central park‚ Royal Promenade‚ Vitality Fitness
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2 4 5 B. CRUISE MARKET POTENTIAL 6 C. SOURCE OF BUSINESS/PASSENGERS – CLIA MEMBER LINES 1. REGIONAL PASSENGER CONTRIBUTION (1990 VS 2010) 6 2. REGIONAL CONTRIBUTION BY CRUISE LENGTH (USA) 2010) 7 3. NORTH AMERICA--BY STATE /PROVINCE 8 4. NORTH AMERICA- RANK BY STATE /PROVINCE………………………………………….10 D. CRUISE CAPACITY 1. NORTH AMERICAN PASSENGER CAPACITY BY CRUISE LINE 2010 2. CAPACITY CHANGES 2011-2015 3. COMPOSITE CAPACITY CHANGES 1981-2015 AND CAPACITY UTILIZATION
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1972 CEO: Arnold Donald Chairman of the board: Micky Arison Cruise Brands: Carnival Cruise lines (24 ships)‚ Princess Cruise lines (17 ships)‚ Holland America (15 ships)‚ Costa (14 ships)‚ P&O Cruises (7ships)‚ Cunard (3 ships)‚Seabourn (6 ships)‚ Aida (10 ships)
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Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis 11 Positioning Strategy 11 Business Opportunities 11 Appendix 1: Market and Customer Segmentation Figures 13 Appendix 2: Cruise Line Positioning and Target Marketing Selection
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the largest cruise company in the world and is among the most profitable and financially strong leisure travel companies in the world. Carnival Corporation & PLC’s portfolio of cruise brands in North America‚ Europe‚ Australia and Asia are comprised of Carnival Cruise Lines‚ Holland America Line‚ Princess Cruises‚ Seabourn‚ AIDA Cruises‚ Costa Cruises‚ Cunard‚ Ibero Cruises‚ P&O Cruises (Australia) and P&O Cruises (UK). Collected‚ these brands operate 100 ships totaling 203‚000 lower berths
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Strategic management is important to the success and expansion in most businesses. What is Strategic management? It is the art and science of formulating‚ implementing‚ and evaluating cross-functional decisions that enable an organization to achieve its objectives (slide 1-4‚ chapter one of The Nature of Strategic management). Why would this information be vital to Carnival Cruise? The annual revenue for just the U.S economy was 37.85 billion dollars and the annual increase for the company is
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gives you the opportunity to make your dream come true‚ with the world’s largest ships and their luxurious services you can escape completely from your ordinary day to day activities. The History Princess Cruise is one of the largest cruise lines in the world. They have more than 700‚000 passengers every year and take them to world wide destinations; six continents and about 260 ports in the world. They only owned one ship when they started then they got 15 ships today. Their first ship was
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