as CEO of the Corporation. Carnival has cruise brands that offer a broad range of travel from contemporary to luxury to fit everyone’s budget. Carnival currently has six cruise brands. Those include Carnival Cruises (family Caribbean vacations)‚ Holland America (luxury cruises)‚ Cunard (ocean liner service)‚ Costa Crociere (European destinations)‚ Seabourn (luxury)‚ and Windstar (luxury). In addition to the cruise lines‚ they also operate a tour business that offers sightseeing tours both separately
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Carnival for a dollar in cash but 5 million dollars in debt. Despite the struggles in the beginning‚ Carnival rose to be the world’s largest cruise operator. Carnival Cruise Lines is a member of the exclusive World’s Leading Cruise Lines alliance with Holland America Line‚ Cunard Line‚ Princess Cruises‚ Seabourn Cruise Line‚ and Costa Cruises. The Carnival Corporation did not come into existence until 1994. In 1987 they made their first public offering of 20 percent of its common stock which allowed them
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Dissertation Cruise Industry Chantal Maas 84298 Mr. A. de Groot Year 2010/2011‚ module 1 and 2 Declaration of own work 1. This work is composed by me. 2. This work has not been accepted in any previous application for a degree or diploma‚ by me or anyone else. 3. The work of which this is a record is done wholly by me. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information have been specifically acknowledged
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the company to begin expanding through acquisition. Over the years‚ Carnival has acquired representation in virtually every market segment of the cruise industry‚ including premium operator Holland America Line in 1989 (the purchase included niche operator Windstar Cruises and Alaskan/Canadian tour operator Holland America Tours); luxury brand Seabourn Cruise Line in 1992; Genoa‚ Italy-based contemporary brand Costa Cruises‚ Europe’s number one cruise operator‚ in 1997; and venerable premium/luxury
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Arnold Donald Chairman of the board: Micky Arison Cruise Brands: Carnival Cruise lines (24 ships)‚ Princess Cruise lines (17 ships)‚ Holland America (15 ships)‚ Costa (14 ships)‚ P&O Cruises (7ships)‚ Cunard (3 ships)‚Seabourn (6 ships)‚ Aida (10 ships) Cruises Australia
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MBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis
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Change & Influence in Canadian Social Welfare: A Portrait of Phillip Fontaine & Laura Holland Mary Rose McGeady once said‚ “There is no greater joy nor greater reward than to make a fundamental difference in someone ’s life.” Canadian history has had several pioneers that set a precedent within the Social Welfare system in tremendous ways. Simply by having the want to make a difference in the lives of others‚ and the courage to take action. Within this essay you will read about 2 Canadian
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Strategic management is important to the success and expansion in most businesses. What is Strategic management? It is the art and science of formulating‚ implementing‚ and evaluating cross-functional decisions that enable an organization to achieve its objectives (slide 1-4‚ chapter one of The Nature of Strategic management). Why would this information be vital to Carnival Cruise? The annual revenue for just the U.S economy was 37.85 billion dollars and the annual increase for the company is
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THE OVERVIEW 2011 CLIA Cruise Market Overview Statistical Cruise Industry Data Through 2010 TABLE OF CONTENTS PAGE EXECUTIVE SUMMARY A. 1 RECENT MARKET/GROWTH STATISTICS 1. OVERALL PASSENGER GROWTH -- NORTH AMERICAN CRUISE MARKET 2. GROWTH BY CRUISE LENGTH -- NORTH AMERICAN MARKET 3. AVERAGE LENGTH OF CRUISE 2 4 5 B. CRUISE MARKET POTENTIAL 6 C. SOURCE OF BUSINESS/PASSENGERS – CLIA MEMBER LINES 1. REGIONAL PASSENGER CONTRIBUTION (1990 VS 2010) 6 2. REGIONAL
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Bitter Competition: The Holland Sweetner Company vs. NutraSweet (A) Jon Bain-Chekal Introduction: The worldwide aspartame market has enjoyed patent protected financial prosperity since the early 1980’s. In 1986 the world demand for aspartame was 5‚730 tons annually with future projected world demand reaching 10‚000 tons annually‚ a 75% increase over 1986 demand. The Monsanto Corporation‚ the current owner of the rights to manufacture aspartame‚ under the brand name NutraSweet (NS)‚ reported 1986
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